Even though direct mail has the highest response rate of any marketing channel it can get even better. By using direct mail in conjunction with mail tracking, call tracking, social media ads and Google follow-up ads you can drastically increase your response rates. How you say? Did you know that 90% of people interested in your product or service will visit your website first before calling? Then 96% of those visitors will leave without taking an action. You can still convert them with SmartMail. Let’s look at how this works.
Trade show fulfillment should be seamless, but many times it is very chaotic! Having a good plan in place well in advance will help you make sure everything is in place and give you peace of mind. So what are some steps you can take today? Ideally you are starting to plan a year in advance, if not you will have some catching up to do.
Many times marketers create Facebook ads that do not meet ROI expectations. There can be many reasons for this such as poor image choice, bad offer or even the wrong audience. There are best practices to follow in order to help you make better choices. The first is to choose appealing images that grab attention and relate to your offer. Second make sure your offer is relevant to your audience, Facebook has many options on selecting the right people. Third is a clear and compelling call to action. Now even when you follow these, you may not reach your goals so there are other factors to consider in creating your ad.
There are many, many times when we get asked, “Is sending a letter better?” With the fast paced world now, many people are worried that a letter will go unread, so sending a postcard would be better. Here I will attempt to answer that question, beyond just, “Well…that depends.” So let’s take the time to examine letters and self-mailers/postcards, keeping in mind that there really is the option that it may depend.