The Loupe

Category: Marketing

Foil Stamping

Why Use Foil Stamping

Insights Marketing

Foil stamping is a method of applying colored film foils to paper for an elegant look. Much like embossing, foil stamping uses a combination of heat and pressure to stick foil to a sheet. It works best for paper with a smooth even surface as opposed to textured stock. Foil stamping adds a shiny, glossy, metallic, or reflective look depending on the foil you choose.

Print Marketing With Die Cuts

Enhance Your Print Marketing with Die Cuts

Insights Marketing

Print marketing is an effective tool for engaging customers, driving sales, and leaving a lasting impression. Die cutting offers a unique way to shape your marketing materials, turning them into distinctive design elements. But how does it work? The sharp edges of the die cut through the paper, giving it the desired shape.

Pantone Color

Are You Ready For The Pantone Color of 2024?

Insights Marketing

Pantone has announced that the 2024 color of the year is 13-1023 Peach Fuzz. “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless.” says Leatrice Eiseman, Executive Director, Pantone Color Institute.

Fun Print Marketing

Fun Print Marketing For The Holidays

Insights Marketing

Print is a powerful marketing channel. Are you ready to create fun print marketing? The holidays are a great time to add some fun elements to your print marketing that also increase your response rates. Customers love to not only save, but also have a fun experience during the holiday season.

texture paper

Which Texture Paper Is Right For You?

Since print marketing is a tactile medium, the texture paper you select matters. There are many different options these days. You can select the best option for you based on the message you want to convey and your branding.

Print Marketing Enhancements

Print Marketing Enhancements

Print marketing is about engagement. You want to pull people into your marketing by creating interest. You will also find that when you create print marketing that people really enjoy, they share with others. The more people who see your mailer, talk about it, and share it, the better your response will be. Sensory input leaves a lasting impression on the recipient.

print marketing coatings

Print Marketing Coatings To Increase Response

Are you wondering how to take your print marketing to the next level and drive more sales? Great! We can help! Adding print marketing coatings or texture to a piece makes it more interesting to look at and feel. Adding specialty coatings to your print marketing strategically will help increase your ROI. Not sure if coatings are right for you or which one to try? Let’s look at several options and how they can make print pop.

Print Marketing

Harness The Power of Print Marketing

Print marketing has been a part of our lives for generations. It is a very powerful marketing channel. Because our lives are so full of print, we sometimes forget that what we are seeing is print. Part of the power of print is the emotional connection people have to the physical world.

Social Media With Print Marketing

Why Combine Social Media With Print Marketing?

Marketing Social Media Marketing

Print marketing is a powerful marketing channel. You can enhance it even more by combining it with social media marketing. Social media with print marketing creates an average expected lift between 24% to 35%. These stats alone should be a motivator to give this combination of channels a try.

Print Marketing

3 Tips To Better Promote Your Business With Print Marketing

With so many marketing channels available, it can be easy to skip print marketing. However, print marketing is a powerful driver of response so use that to your advantage. Yes, you need digital marketing, but print collateral is very important. Nearly 80% of consumers act on direct printed mail advertisements compared to 45% of consumers that act on electronic advertisements

Data Analysis

Integrating Data Analysis Into Your Business

The Balance points out that knowing who your target market is, how much they spend, and where you stand compared to competitors are huge benefits of market-driven data analysis research. Most of your marketing efforts should be data-driven, so you can ensure your efforts have a high likelihood of resonating with your most interested consumers. Market data should also drive research and development of new products and services as well as customer acquisition and retention.

Senior Marketing

Smart Marketing Strategies for Seniors

Are you ready to learn about smart marketing strategies for seniors? It's never too late to become an entrepreneur and start your own business, but many senior business owners find modern marketing philosophies to be a bit tough to crack. If online-focused marketing gives you trouble from time to time, you've come to the right place. Eye/Comm breaks down some smart marketing strategies for senior business owners in detail.

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