DATA ACQUISTION

The success of your direct mail campaign is driven by three components: the list, the offer and the creative. The most important of these is the list. If you don't get your offer to the right people, it's costing you money. Eye/Comm provides you access to databases that enable you to:

• Target prospects that most closely resemble your customers.
• Customize a list to your specific offer.
• Test lists to insure maximum results for your ongoing marketing campaigns.
• Overlay demographic and psychographic intelligence onto your customer data.