DATA ENHANCEMENT

Eye/Comm provides complete data analysis to enhance your direct marketing. Data Enhancement provides valuable insights into consumer behaviors. Find out what your best customers have in common. By utilizing survey research to identify consumers' values, attitudes, and product preferences and combining that with U.S. Census data, we help you to:

  • Profile the unique characteristics of your best and most profitable customers.
  • Target your selling messages to the right audience at the right time.
  • Open new channels to reach your customers and prospects using the methods they prefer.
  • Boost response through more specific, personalized offers (as opposed to generic, one-size-fits-all promotions).
  • Build loyalty programs that increase lifetime value.
  • More profitable prospecting, through modeling and forecasting.


After developing a comprehensive profile of your model customers, Eye/Comm can find more people who fit that profile, so you can tailor your message to match their needs and interests, and increase the chances that they'll act on your offer.

  • Identify and target new prospects most like your best customers.
  • Boost your direct response rate.
  • Increase your market penetration.
  • Dramatically improve your advertising ROI.


How to use Data Enhancement to target direct mail:

List Testing & Evaluation: Use data profiles as a blueprint to selecting the best response mailing lists to test.
Database Management: Turn data into information by using data profiles to integrate and organize your marketing databases. Link these data sources to other market measures about the competition, the product segment, or the market as a whole.
Creative Versioning: Use data profiles to help copywriters and graphic designers create tailored offers and messages for your direct mail packages.
Customer Composition: Estimate market potential, rank store sites, and evaluate markets for expansion.
Selective Targeting: By targeting only the most appropriate prospects you can print and mail fewer pieces and increase response.
Integrated Marketing: Drive integrated marketing efforts by data profiles to evaluate TV viewing, radio listening and print media habits of your target audience. You can hit the target consistently across all marketing media.