2020 is upon us and we need to make sure that our email marketing strategy is going to get us the results we need. Many times we are focused too much on the new bells we can add rather than the basic requirements being met to driver response.
Top 3 Email Marketing Tips:
- Optimize for Mobile – Most people check their email on their mobile devices. How do your emails look on their screens? Responsive design will make sure your email is viewable on small, medium, and large screens across the various email platforms to get best performance.
- Keep it Simple – Clear concise wording matters. You should plan the email to be under 250 words of text. Don’t use flash in your emails! Standardized design in HTML will give you the best results. You do not want to be filtered into spam.
- Stay on Topic – It’s important to stay relevant to your topic. Be concise and clear with what you want the reader to do. The more relevant your topic is the better your results are going to be.
Of course it is also important to grab attention. Make sure to place the most important information in the top 2-4 inches of the email. This area should include a pre-header text area, a headline, and a clear call-to-action. It is also important to use a balanced text to graphics ratio. Lastly make sure to clearly identify what the call to action is.
Testing your email on various platforms is extremely important. This means testing more than just your offers, but also subject lines and creative. The more you test the more you know, the better your results will be over time.
Finally, make sure that you are creating special landing pages for your email campaigns. Make sure this page has the same look and feel as your email design. Just like the email be sure to keep the landing page short and to the point. They have come this far based on the email so make sure you spur them into the final action you want them to take. Are you ready to get started?
Need help or have questions? Call us in San Diego at (619) 448-6111 or email firstname.lastname@example.org we are glad to help!