EMAIL MARKETING TIPS

What makes a successful email marketing plan? Here are 10 quick tips to consider when launching yours:

1. Experiment and adapt. Like most things, email marketing isn't a one-size-fits-all proposition. So start with a basic plan, apply your philosophy and style and adapt as you go. Sending to people who want to hear from you is the best way to remain legally compliant, maintain a solid reputation, and generate great results.
2. Get into the address book. Remind your audience members to add you to their address book (or white list or senders list) so you are more likely to bypass any filters and show up just the way you want to.
3. Give your emails style and substance. With the visual possibilities of HTML it's easier than ever to create attractive and enticing emails. Just make sure you also give your emails enough substance to warrant sending them in the first place.
4. Send with delivery in mind. Before your emails can be read and responded to, they have to be seen. That's why we make sure your emails are sent in a way that's designed to ensure high delivery rates, through personalized delivery, sophisticated delivery policies and ISP relationships.
5. Use (really use) the subject line. Arguably the most important single line of any email, the subject line is your two-second opportunity to catch someone's eye and convince them to stop and look. So craft your subject line with care.
6. Know your audience. Use your signup screens and database to collect information about who your recipients are, where they live, and what they like, and enlist them to keep that information fresh and up-to-date.
7. Tailor your message. Successful campaigns are about creating smaller, more targeted mailings based on your recipients' demographics, preferences and interests. The more timely, relevant and personal you can make it, the better.
8. Handle opt-outs immediately. Legally you have 10 days to handle opt-out requests, but in the world of email 10 days is an eternity. That's why our opt-out feature handles requests instantly and remembers those requests to prevent accidental abuse.
9. Understand (and use) your results. Tracking metrics like receipts, bounces, opens, clicks, forwards and signups is the first step to understanding what's happening to your emails. But those numbers are more than just metrics - they're your audience talking to you. Listen to what they're saying and then apply it to your future emails.
10. Experiment and adapt. Like most things, email marketing isn't a one-size-fits-all proposition. So start with a basic plan, apply your philosophy and style and adapt as you go.