Direct mail can do something that no digital channel ever can with touch. As human beings our brains are hard wired with the need for touch. It plays a huge roll in our lives every day. When we are able to harness the power of touch with direct mail pieces, we are able to create an experience that recipients will not forget and may even share with others. Our hands are very sensitive and designed to touch. They have the greatest density of tactile receptors on our bodies. Let’s take advantage of that with our direct mail pieces. Touching the mail piece is required as one gets the mail from the mail box and sorts through the mail. Grab attention immediately with a unique feel. Our hands are very sensitive and designed to touch. They have the greatest density of tactile receptors on our bodies. Let’s take advantage of that with our direct mail pieces. Touching the mail piece is required as one gets the mail from the mail box and sorts through the mail. Grab attention immediately with a unique feel.
While other forms of marketing are created for a wider audience, mobile marketing feels to your customers and prospects more like a direct interaction between you. This presents a great opportunity for you to cultivate a strong relationship and build brand loyalty with them. Keep in mind that short messages, images, and videos typically work best. It can be a challenge to maintain and grow mobile ROI.
Marketers are really starting to look at how millennials respond to marketing. In a study conducted by DigitasLBi, Razorfish, Tumblr, and Yahoo, millennials will have a cumulative $1.4 trillion in spending power by 2020. Therefor marketers need to be paying attention to this group of people. Since they are known as digital natives many people have felt that direct mail was not a good way to reach them. However, this has shown itself to be untrue, millennials like getting mail.
2020 is upon us and we need to make sure that our email marketing strategy is going to get us the results we need. Many times we are focused too much on the new bells we can add rather than the basic requirements being met to driver response.
Approximately one billion people use Instagram every month. That means it’s home to a very large and engaged audience. As a marketer, you can benefit in many ways – from search marketing to digital advertising – by using this platform. Instagram is particularly helpful if you’re striving to develop a brand persona/identity. To better understand how you may use Instagram in this capacity, consider the following tips:
So what is Neuromarketing? It’s marketing that focuses on the brain. Since the brain makes all of our decisions, we should target our marketing there. Most current direct mail marketing is focused on upper brain function that involves reasoning, sometimes with emotion. This is the wrong approach. It involves too much thinking and is a turn off to many recipients. So let’s take a look at the brain and where we want to target our direct mail.
Social media marketing is constantly changing in order to stay relevant and effective. What worked in 2019 is going to be less effective for 2020. With that in mind we need to create a plan to start off 2020 right. To do that there are 5 things we need to consider.
The best way to increase your chances of a great response is to mail to people who are interested in your product or service. There are many ways to do this, but one of the most effective is to create personas. A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. Many marketers are familiar with personas in their inbound or digital marketing, but for some reason have not applied them to their direct mail campaigns.
Mobile marketing is a key component to your overall marketing strategy. So, how can you craft the most effective mobile marketing for your prospects and customers? This is what keeps many marketers up at night. There are of course many factors that drive mobile response but one that seems to be most frequently overlooked is your data. You can gather much needed information to craft the best mobile marketing based on data you already have.
The very first thing that direct mail needs to do in the mail box is catch people’s attention. So many marketers struggle with how to do that. There are many options out there for you to choose from that can take your drab mail piece to a fab mail piece.