VARIABLE DATA PRINTING

Achieve true 1 to 1 personalized marketing with our variable digital printing.

• Variable black and white laser printing such as personalized letters, coupons, forms, reply devices.
• Variable digital color printing. Each mail piece can be unique with personalized information, variable graphics and variable photos for each recipient.

Variable printing has been proven to significantly boost ROI, on average achieving response rates 7 times higher than conventional direct mail. With variable digital printing, each printed piece is "varied" to show different graphics, copy, offers or photos specifically designed to appeal to each individual recipient. It can be as simple as a personalized letter or as complex as a full-color variable brochure.