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Approximately one billion people use Instagram every month. That means it’s home to a very large and engaged audience. As a marketer, you can benefit in many ways – from search marketing to digital advertising – by using this platform.
Instagram is particularly helpful if you’re striving to develop a brand persona/identity. To better understand how you may use Instagram in this capacity, consider the following tips:
Hire Strong Photographers
Different social media platforms allow you to share different types of content. You likely already know that Instagram is primarily a photo and video sharing platform. Thus, it’s of course important that the photos and videos you share be high quality. You don’t want your brand to come across as unprofessional because your content isn’t visually appealing.
Hire talented photographers and videographers when creating Instagram content. The benefits will more than justify the cost.
A brand has many components. Consistent imagery is one of them. If you study the world’s most recognizable brands, you’ll find their visual content often features similar colors and imagery across all marketing channels.
Remember this principle when developing your own content for Instagram. Your goal is to achieve a certain degree of visual consistency.
Don’t make the mistake of assuming that tip merely involves adhering to a color scheme. Although this can be helpful, you also have to account for other factors. For example, if yours is an outdoor apparel brand, you might want the majority of your pictures to be landscape shots that show off gorgeous vistas. If you’re marketing a food brand, your pictures might typically consist of close-up shots of various food items in people’s hands.
Find the Right Posting Schedule
You need to monitor engagement across campaigns to determine how often you should post content. During the initial stages, you may post too often, or not often enough.
That said, once you do determine the ideal schedule, stick to it. Posting consistently is just as important as maintaining visual consistency when developing a branded identity.
Use All Features
Again, you’ll typically use Instagram to share pictures and short videos that remain on your page permanently. However, there is value in experimenting with other features, such as Instagram Stories. These are images or videos that are automatically deleted after 24 hours. Although this feature isn’t ideal for all content, it is useful when you want to share timely moments that may not have evergreen appeal. For instance, if your brand is hosting a live event, sharing a short video of an amusing moment from the event may be a smart way to take advantage of Instagram Stories.
It’s also a good idea to study the competition. By considering how others use Instagram to develop their brands, and applying these tips, you’ll be much more likely to leverage this platform to its full potential.