by Summer Gould | Nov 28, 2012 | Direct Mail
Cost Effective Direct Mail? Done right, direct mail can be a very cost effective way to reach targeted prospects and customers. Return on investment typically exceeds most other forms of advertising. However, inefficient list targeting and poor mail piece design can...
by Summer Gould | Nov 27, 2012 | Direct Mail, Uncategorized
The USPS plans to phase out the postnet barcode as of January 2013. At that time all mail qualifying for automation discount postage rates must bear an Intelligent Mail Barcode (IMB). Eye/Comm already uses IMB barcodes on all mail. Postnet sample:IMB sample: The IMB...
by Summer Gould | Nov 26, 2012 | Mobile Marketing, Uncategorized
Funny how quickly we’ve all become attached to our mobile phones and feel lost without them. This is an especially good thing for marketers, as we can now reach people instantly. But, none of that matters if we are not giving people what they need. Here are some...
by Summer Gould | Nov 22, 2012 | Direct Mail, Uncategorized
The USPS has announced many changes to the self-mailer requirements.?The post office is extending a 1 year compliance period from Jan 2012 to Jan 2013. During that period the current mail piece designs will be accepted. Starting Jan 5, 2013, you must comply with the...
by Summer Gould | Nov 19, 2012 | B2B, Social Media, Uncategorized
Every business should be using social media. Used effectively, social media can greatly enhance your bottom line. Keep in mind that every business is different so the way you design your strategy will be different, but the basic premise and processes will be similar....
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