6 Mobile Email Marketing Tips

6 Mobile Email Marketing Tips

In 2013 email marketing goes mobile. Are you designing your email campaigns for mobile? You should be. At the end of 2012, the email open rates on mobile devices were upwards of 35%, with a forecast of 50% by the end of 2013. What does this mean for you? If you are...
5 Effective Email Marketing Design Tips

5 Effective Email Marketing Design Tips

To have truly effective email marketing you need more than just a good offer. The overall look and feel of your email is extremely important. Email is more about visual appeal. Let your imagery and wording lead them where you want them to go. Keep in mind that too...
Mobile Marketing SMS or MMS?

Mobile Marketing SMS or MMS?

Let’s start with the differences between the two options. SMS (Short Message Service) messages are limited to 160 characters and are the most common type of text messages received. MMS (Multimedia messaging service): messages contain media content such as video,...