It is harder than ever for marketers to get their email marketing messages read. From keeping them out of the spam box to just plain getting them opened, email is a real challenge. You need to follow email best practices just to get people to open your email, and then you can get them to respond.
Have you considered using texture? Guess what, you can use texture to get your direct mail to stand out and save 2% on your postage in 2016. Check out all the ways you can add texture.
In order to reap the benefits of good social media marketing you need to have a plan. So let’s start 2016 with that plan. This does not need to be overly complicated nor should it take you several days to create. Make sure to carve out a couple of hours to dedicate to the process and really think it through.