Phones and tablets have taken over our desktops and laptops. With that in mind our marketing plans need to include mobile. All planning should start with mobile first thinking. Mobile is not just text messaging, it’s our websites, our shopping carts, our emails, our social media and everything else.
Direct mail is a powerful tool for your political campaign. It influences the opinions and actions of voters. There are many digital options out there now that are not anywhere near as effective as direct mail. Unlike a business that is selling products or services over a long period of time, you need to convince people to vote for you or your proposition in a short period of time. Your sole goal is to win.
Email marketing is a challenge as inboxes get more crowded and filtering software gets more sophisticated many marketing emails get lost. This can create a stagnant email marketing program. So, how can you fix it?
The first hurdle in direct mail is getting noticed. Postcards are very effective at that, since no envelope needs to be opened. Images and copy are easily seen to capture attention. Better still is a larger postcard that stands out in the mail box.
A common problem is trying to generate more social media exposure as well as followers. The first thing you need to know is not to buy them. Social media needs to be organic and authentic. Check out these ideas.