Why Use Email Marketing?

With today’s technology filtering out messages from recipient’s inboxes email may seem as though it is past its prime, especially since everyone is so focused on their website, blogging and social media. Those are required, but they only generate interest not sales. Email marketing is a way for you to generate sales.

How To Make Direct Mail Have More Impact

Direct mail marketing is a great way to sell your product or service, it has the best ROI. You can make your direct mail even better by transforming it into a powerful campaign. To do that your direct mail needs to coordinate with your other marketing channels. This improves the recipients experience and your response rate. So how can you do this?

How To Create Winning Direct Mail With Humor

We all enjoy a good laugh, but besides the enjoyment there are real reasons to use humor in your direct mail. Laughter triggers the release of endorphins in the body. These are our feel-good chemicals. When we feel good we like it and associate that feeling with the product or service that made us feel that way.