There are three basic elements that determine the success of a direct mail campaign: the list, the offer and the creative.
What guides you when you create email marketing? Do you rely on intuition, on what’s worked (or not worked) in the past?
Mobile marketing generally involves either a push message or a pull toward your message. There are many ways you can use mobile effectively.
Instagram Stories allows users to upload pictures and video clips which can be overlaid with text, graphics, and emojis, into 15-second slideshows.
The key to your direct mail campaign is integration with social media. So how can you design your direct mail pieces to easily incorporate social media?