Since multi-channel marketing is powerful, many marketers are wondering what they could be doing differently to gain a bigger advantage. One of the most common combinations is direct mail and email, but now there are so many other choices you could be missing out on.
Direct mail marketing is great as long as you know what you are doing. Many times a direct mail self-mailer design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help you stay away from potential issues here are some things to keep in mind as you are preparing a mailing campaign.