Direct mail marketing works best when you send the right message to the right person. Ideally you want your message to get the recipient to buy from you quickly. The most common marketing tactic is manipulation. However you do have other choices that may help you increase your results.
Email marketing can be tough. You need to avoid the spam folder, get opened and generate clicks that become sales. So how can you increase your open and click through rates? There are many ways to increase both, this is by no means a complete list of tips, but we have put together the top 7 tips here for your reference.
In 2019 let’s spice up your direct mail with Augmented Reality. What is augmented reality? (AR) is, as defined by Webster; an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device such as a smartphone camera. What does that mean for your direct mail? It means that you can make your direct mail marketing come to life! Your customers and prospects can scan you mail piece with a mobile device and launch things like a video, animation, 3D interactive images and so much more.
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