The message you convey with your direct mail pieces really matters. When you send the right message to the right people you get the best results. How were the results of your last campaign? Did you take enough time to construct good messaging? WHAT you say and HOW you say it, is essential. In order to create the most effective direct mail messaging there are many things to consider.
As a society today, we’re so focused on the next big thing. We want the newest, shiniest toys and we’re not interested in yesterday’s news. In the real world, this is exhausting. In the marketing world, with the pace at which digital marketing is advancing, it can be almost impossible.
You’ve got to take cognizance of a lot of different factors. There’s a lot of competition out there. And, not only do you have to compete with your direct competition, but you also have to battle the specter of cybercrime and online security protection software Your message could be blocked by a spam filter or ad blocker fairly easily.
Back in the early 90s, email marketing adoption began to slowly take hold. It appeared, as many discovered, that sending and using cold email as a way to engage prospects and clients could work as a business growth tool. And it did. In fact, it worked so well that research companies expect there to be as many as 2.9 billion emails sent by the end of 2019 alone.
Email marketing copy either drives response or turns people off. How is yours working? It may be time to rethink and rewrite your copy. So how can you do that most effectively? There are a lot of articles out there to guide you, some good, some not so good. Here we will attempt to explain the nuances of creating effective email copy.
The best way to get attention and drive response with direct mail for the holidays is to have some creative fun with it! If you are not currently being extra creative with your direct mail pieces during the massive influx of advertising mail this time of year, you are missing out on a huge opportunity.