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Direct Mail Questions and Concerns

Many marketers find direct mail to be a complicated and intimidating marketing channel, especially if they are not familiar with it or have encountered problems in previous campaigns. Don’t let that stop you from using direct mail. According to a PFL study, 52 percent of marketers report a moderate to major improvement in campaign performance when direct mail is one of the channels. We have created a set of common questions and concerns about direct mail, that can help you not only avoid issues but have confidence that your direct mail will provide you a good ROI.

Technical SEO for Marketers

If your website has lots of errors or is slow to load then this can cause the page to not index. There are many other issues that lower your SEO score. Check them out and how to fix them now.

Mobile Marketing Text Message Campaign Ideas

If you have been using mobile marketing for a while or are just getting started you may need some ideas to get your creativity flowing to create a great mobile campaign. Text messaging needs to have value for your prospects and customers or else they will unsubscribe. What have you done to provide value lately? Sometimes it’s hard to come up with new text message marketing campaign ideas. Here are three options you can try.