Too many times marketers are so focused on design that they lose sight of the importance of good copy for great direct mail communication. They end up with direct mail copy writing that is talking at someone instead of to them. This is not effective communication. This is seen as preaching to your prospects and customers. There is no value in that. Don’t waste your time on copy that will not sell, after all that is the whole point to sell your product or service. Let’s look at how to make your direct mail copy sell.
Social media engagement is more than likes, and follows. True engagement also goes beyond sharing a post. It is actual interaction between your company and your followers. You want to encourage conversations and participate in them. People want to talk to real people so make sure your social media reflects that. Remember that social media has multiple purposes such as customer service, brand awareness and sales.
Direct mail is not always an easy marketing channel to do right the first time. It takes persistence and perseverance to get the results you want. Angela Duckworth has written a book called Grit The Power of Passion and Perseverance. This book has many great take a ways for how we can improve our lives, but it is also very applicable to good direct mail marketing. Grit means committing to make things better, not waiting to see if it gets better. Grit takes control of a situation and makes things happen.