Social media marketing automation is changing the way businesses communicate with their clients at every level, from customer service to social media management. The biggest concern over automation was that it would destroy personalization, but the reality is quite different. Small business owners can benefit from marketing automation, just like big corporations. There are many variations of marketing automation that can help businesses grow. Here we’ll show you some of the ways SMBs can benefit from marketing automation.
You may wish to call me crazy, but I look forward to getting my mail. Since I work with direct mail all the time, I like to see what others are doing. Of course, I am super critical of what I receive; looking at the condition it is in, if there is personalization, if there are errors and if it captures my attention. Every year I expect the mail people send to get better, however I am often disappointed. As marketers we need to do better! Have you been keeping an eye on your mailbox? What worked on you? I keep a stash of the ones that worked on me for reference on client projects. Let’s look at a couple of great ones.
How to use QR codes. QR codes have recently gained in popularity as an easy way to provide a contactless way to get information. They are used frequently now for menus and much more. QR codes give you the ability to connect online content with offline materials such as business cards, direct mail, posters and so much more. Don’t forget that they can also be used for payments. They are very versatile and can boost engagement.
USPS 2021 Postage Rate Increase is coming! Expect postage rates to increase on January 24, 2021. For the most part they are modest increases. On October 9, 2020 the USPS filed direct mail postage rate increases with the Postal Regulatory Commission. We expect the PRC to approve the rates in November. Get your rate chart now!
Learn how to use social media to grow your business. Almost 50% of the world’s population now uses social media, and this is changing the way people communicate, work, and shop. For businesses, this is an amazing opportunity to grow and reach a much larger audience. However, it’s important that small businesses adopt the right strategies in order to compete in such a competitive market. To help you do this, here are some tips on how to grow your business using social media: