Your direct mail is only effective when people remember it and take action. You can drive response when your direct mail is remembered. How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and customers or fall flat? Do they understand and remember what you said? If not, you have a big problem. In order to avoid this you need to be creating direct mail that resonates. Let’s take a look at what you can do to reach maximum results.
Order fulfillment refers to the process of getting products or literature to consumers or sales reps. If your business is scaling for the first time, or your growth is testing your ability to correctly fill orders on time, it’s time to create your new fulfillment strategy. As your order volume grows, your order fulfillment gets more intense. The first decision you need to make is how much fulfillment you are capable of handling in-house. If you are getting overwhelmed, it is time to outsource fulfillment.
Direct mail data is the backbone to a great direct mail campaign. It is essential to have clean and accurate data in order to run personalized campaigns. Now days, marketers have access to more data than ever before, but that is not always a good thing. So first we will go over common data problems, then we will discuss what your data should be doing for you.