Creating irresistible direct mail is a great way to increase your response rates. Obviously, you need to make sure you are sending the right offers to the right people and that your design is getting noticed. Beyond that though, there are so many fun ways to engage your prospects and customers to drive response. Have you taken a look lately at the mail pieces you are getting? Now, they are more targeted, personalized and engaging than ever before. Technology has allowed us to continually increase ROI! By adding technology, you can draw attention to your mail piece and create a wow factor to make your direct mail irresistible.
Facebook has been found to be the most effective digital marketing channel. This means that you need to be marketing here. There are important things to consider when building a Facebook ad. One of the best parts about running Facebook ads is that if you are not getting the results you were expecting you can make changes right away. Try a different image, offer, or copy to see if that makes a difference, if not you may need to rethink your audience.