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The Number 1 Direct Mail Marketing Mistake

Over the past 30 years we have seen a lot of direct mail, from great to horrible. We often get asked what the number one direct mail marketing mistake is. There can be a wide variety of mistakes that not only give you a low response rate but can cost you a lot of money. Rather than highlight a bunch of different issues and provide a short solution, we are going to go in depth on the number one issue we see over and over again.

Fulfillment Order Quality Control Procedures

In order to ensure that your customers are getting what they ordered and that it is packed correctly, you need to have a set of fulfillment order quality control procedures. Unfortunately, many people overlook this key step which results in returns, damaged products, losses, and customer dissatisfaction. We can prevent all of these things by creating QC procedures to catch and fix problems before the items are shipped.

Beat Competitors With Great Direct Mail

In 2021 great direct mail can help you beat your competition! Direct mail has consistently performed well for many years. However, not all direct mail is the same. You want to create great direct mail to drive increased response. There are things you need to do to gain an advantage over your competitors. Let’s check out the segments you can focus on to use great direct mail to its full advantage.

How to Create Better Instagram Ads

Not getting the response rates you want from your Instagram ads? You need to create better Instagram ads. To get the most out of your Instagram ads, they need to first look like a post with a great picture. Then they need a good call to action and finally they need easy to understand copy. But what does that really mean? Let’s break down some tips to get you better results.