Did you know that by combining the power of social media marketing with direct mail you can increase your response rates 23% to 46%? These two power houses work great together! People are more inclined to take action when they’ve seen your message on social media before receiving your mail piece. There are two ways you can accomplish this. First you can take your mail list and match it to Facebook accounts, or you can also go the other way and match mail addresses to Facebook users.
You put a ton of time and effort into making your beautiful website. And you’ve added some great articles that demonstrate strong thought leadership in your field. And you’ve even learned a bit about SEO. So why isn’t your website generating any business? In this article we’ll outline the 3 things Google needs to see to elevate your local search rankings.
Direct mail is a powerful driver of sales. Did you know that you can actually increase its reach through your customers to gain even more customers? Is, it really possible to create direct mail pieces that get your customers to sell for you? Yes it is. This is not easy and must have careful planning but, you can drive customers to sell for you through your direct mail program. It may sound too good to be true, but it’s not. So how can you get started?
Email marketing engagement is important. Being able to identify and re-engage people with your email marketing is a great way to improve your open and click rates. Identifying who is most and least responsive to your emails is a way to get and idea on how well your email marketing is working. If you have most of your list responsive then that group is happy. If on the other hand you have more people that are not opening your emails you need to make some changes.