How To Create A Great Direct Mail Message?

The best direct mail marketing is able to communicate your message in a way that is understood, remembered and acted upon. Are your direct mail results as good as you expect them to be? In many cases they are not; your direct mail messaging strategy could be the problem. So, how can you improve your direct mail message to increase your results?

Balancing Business With Pet Ownership With the Right Technology

Taking on a new pet while your business is just beginning can feel overwhelming if you don’t have the right information and tools. Fortunately, technology has made it easier than ever to manage our lives, and business and pet ownership are no exceptions. Use these three tips from Eyecomm to integrate technology into your life to help balance your big responsibilities.

5 Holiday Season Fulfillment Tips

It’s time to start planning for your fulfillment this holiday season. There are many things to consider when a large number of orders are expected for the holidays. As always it will be a chaotic time, but with the right planning you can keep your customers happy this holiday season. After all, you want them to continue to buy from you even when the holidays are over.

Successful Direct Mail List Targeting

The best way to increase your direct mail response rates is to send your offer to the right people. Therefore direct mail list targeting is extremely important. There are some new technologies out there that can help you better define your targeting by adding attitudinal data. What is attitudinal data? It is the attitudes, preferences, motivations and beliefs that are behind the consumer decisions driving response. When you are able to add this to your list you can really drive response.

Should You Start a Business After COVID?

We’re all rethinking our lives and priorities after the COVID-19 pandemic. That’s especially true when it comes to working. Americans are hesitant to return to their old jobs and are searching for career opportunities where they can control their own destiny.

In this climate, as McKinsey & Company points out, it’s no surprise that entrepreneurship is red hot. Americans started nearly twice as many businesses during the third quarter of 2020 than the same period in 2019. Many of these are small and micro-businesses started by entrepreneurs on shoestring budgets. Eye/Comm takes a look at the current climate for entrepreneurs.