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5 Holiday Season Fulfillment Tips

It’s time to start planning for your fulfillment this holiday season. There are many things to consider when a large number of orders are expected for the holidays. As always it will be a chaotic time, but with the right planning you can keep your customers happy this holiday season. After all, you want them to continue to buy from you even when the holidays are over.

Successful Direct Mail List Targeting

The best way to increase your direct mail response rates is to send your offer to the right people. Therefore direct mail list targeting is extremely important. There are some new technologies out there that can help you better define your targeting by adding attitudinal data. What is attitudinal data? It is the attitudes, preferences, motivations and beliefs that are behind the consumer decisions driving response. When you are able to add this to your list you can really drive response.

Should You Start a Business After COVID?

We’re all rethinking our lives and priorities after the COVID-19 pandemic. That’s especially true when it comes to working. Americans are hesitant to return to their old jobs and are searching for career opportunities where they can control their own destiny.

In this climate, as McKinsey & Company points out, it’s no surprise that entrepreneurship is red hot. Americans started nearly twice as many businesses during the third quarter of 2020 than the same period in 2019. Many of these are small and micro-businesses started by entrepreneurs on shoestring budgets. Eye/Comm takes a look at the current climate for entrepreneurs.

4 Tips To Grow Sales with Social Media Marketing

Social media marketing is about more than brand awareness and engagement, but also about sales. Are your current social media marketing tactics getting you the sales you need? Before we get started on the tips, you need to makes sure that you know where your prospects and customers are and focus on a few of those channels to drive sales. If you are trying to use Facebook, but the majority of your customers are on Instagram you will not see the results you need. Ok let’s look at some tips to help you generate more sales with social media marketing.