What Is Mobile Marketing, How Can I Use It?

What Is Mobile Marketing, How Can I Use It?

So let’s take a minute to define mobile marketing. Mobile marketing is text messages, short codes, landing pages, websites, QR Codes, Social Media and NFC. Mobile offers a variety of touch points and you could even include email since the majority of people check...
Transform Your Marketing Messages Into Top Performers

Transform Your Marketing Messages Into Top Performers

Ideally you want your message to get the recipient to buy from you. So what do you use in order to get them to respond? The most common marketing tactic is manipulation.  What is manipulation? Manipulation is price, promotion, fear, peer pressure, aspirational, or...
USPS 2013 Mobile Marketing Promotion

USPS 2013 Mobile Marketing Promotion

The USPS is encouraging customers to adopt and invest in technologies that enhance the direct mail experience. With this promotion the USPS is demonstrating how direct mail combined with mobile technology can be a convenient method for consumers to do holiday...
Top 5 Fulfillment Mistakes

Top 5 Fulfillment Mistakes

Over the years we have come across many mistakes that are being made in fulfillment. Some people are doing their own and are just not aware of what they should be doing. While others are using a service company and they are not following best practices. Here are the...