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Integrating Data Analysis Into Your Business

The Balance points out that knowing who your target market is, how much they spend, and where you stand compared to competitors are huge benefits of market-driven data analysis research. Most of your marketing efforts should be data-driven, so you can ensure your efforts have a high likelihood of resonating with your most interested consumers. Market data should also drive research and development of new products and services as well as customer acquisition and retention.

Smart Marketing Strategies for Seniors

Are you ready to learn about smart marketing strategies for seniors? It’s never too late to become an entrepreneur and start your own business, but many senior business owners find modern marketing philosophies to be a bit tough to crack. If online-focused marketing gives you trouble from time to time, you’ve come to the right place. Eye/Comm breaks down some smart marketing strategies for senior business owners in detail.

Marketing Considerations to Make When Expanding Your Business

When you’re expanding your business, whether by launching a new product or service or simply moving into a new market, your marketing efforts will make or break your endeavor. Solid marketing is what makes a new product (or service) launch a success. On the other hand, poor marketing, reports Fortunly, is what causes a significant number (14 percent) of businesses to fall short of their targets or fail outright.