As a society today, we’re so focused on the next big thing. We want the newest, shiniest toys and we’re not interested in yesterday’s news. In the real world, this is exhausting. In the marketing world, with the pace at which digital marketing is advancing, it can be almost impossible.
You’ve got to take cognizance of a lot of different factors. There’s a lot of competition out there. And, not only do you have to compete with your direct competition, but you also have to battle the specter of cybercrime and online security protection software Your message could be blocked by a spam filter or ad blocker fairly easily.