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7 Steps to Get Started with Omni-Channel Marketing

When you think about marketing, you probably think about all the different ways that you reach out to customers. And that’s great—you should be reaching out to people through email and in person and on your website and on social media. But have you thought about how you integrate those experiences to help you maximize your marketing? Many companies have not.

How To Do Lead Nurturing Right

Done well, lead nurturing can lead to not only increased conversion rates and brand awareness, but more details about those potential customers, which can help you use your data to better figure them out.

Abandoned Cart Email Guide

Click to ShareHow often have you added something to an online shopping cart, only to have abandoned the merchandise? Maybe you’ve come back to it, but maybe you haven’t. Now, you’re a business and the same thing has happened to you—people are abandoning their carts,...