When you think about marketing, you probably think about all the different ways that you reach out to customers. And that’s great—you should be reaching out to people through email and in person and on your website and on social media. But have you thought about how you integrate those experiences to help you maximize your marketing? Many companies have not.
Done well, lead nurturing can lead to not only increased conversion rates and brand awareness, but more details about those potential customers, which can help you use your data to better figure them out.
What guides you when you create email marketing? Do you rely on intuition, on what’s worked (or not worked) in the past?