Done well, lead nurturing can lead to not only increased conversion rates and brand awareness, but more details about those potential customers, which can help you use your data to better figure them out.
What guides you when you create email marketing? Do you rely on intuition, on what’s worked (or not worked) in the past?
So what does customers email marketing segmentation look like when it comes to email, and how can you implement it in your business? Here are some ideas.