by Jessica Pyykkonen | Jun 13, 2019 | Marketing
When you think about marketing, you probably think about all the different ways that you reach out to customers. And that’s great—you should be reaching out to people through email and in person and on your website and on social media. But have you thought about how you integrate those experiences to help you maximize your marketing? Many companies have not.
by Jessica Pyykkonen | Feb 25, 2019 | Marketing
Done well, lead nurturing can lead to not only increased conversion rates and brand awareness, but more details about those potential customers, which can help you use your data to better figure them out.
by Jessica Pyykkonen | Oct 30, 2018 | Email Marketing
Click to ShareHow often have you added something to an online shopping cart, only to have abandoned the merchandise? Maybe you’ve come back to it, but maybe you haven’t. Now, you’re a business and the same thing has happened to you—people are abandoning their carts,...
by Jessica Pyykkonen | Aug 21, 2018 | Email Marketing
What guides you when you create email marketing? Do you rely on intuition, on what’s worked (or not worked) in the past?
by Jessica Pyykkonen | May 31, 2018 | Email Marketing
Click to ShareThe best thing? Sending out a really well-crafted marketing email that you know will knock their socks off and persuade them that yes, they should in fact do business with you. But the worst thing? Sending out that email and hearing nothing—silence. It...
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