Your direct mail is only effective when people remember it and take action. You can drive response when your direct mail is remembered. How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and customers or fall flat? Do they understand and remember what you said? If not, you have a big problem. In order to avoid this you need to be creating direct mail that resonates. Let’s take a look at what you can do to reach maximum results.
Order fulfillment refers to the process of getting products or literature to consumers or sales reps. If your business is scaling for the first time, or your growth is testing your ability to correctly fill orders on time, it’s time to create your new fulfillment strategy. As your order volume grows, your order fulfillment gets more intense. The first decision you need to make is how much fulfillment you are capable of handling in-house. If you are getting overwhelmed, it is time to outsource fulfillment.
Direct mail data is the backbone to a great direct mail campaign. It is essential to have clean and accurate data in order to run personalized campaigns. Now days, marketers have access to more data than ever before, but that is not always a good thing. So first we will go over common data problems, then we will discuss what your data should be doing for you.
Great direct mail marketing execution leads to better response rates. Many marketers are great at generating direct mail ideas, building creative and strategy, but when it comes to execution, they fail. Let’s face it, failure is not an option, so build a great execution plan as you build your creative. We have put together some tips for you.
There are a lot of things to consider when planning email marketing send times. It can greatly depend on who you are sending to as well as what you are sending. There are differences between B2B and B2C emails. In general, the highest open rates are at 10 AM, and 1 PM, and then a spike near 6 PM. People are mostly opening and reading through emails in the middle of the week.