It’s time to start planning for your fulfillment this holiday season. There are many things to consider when a large number of orders are expected for the holidays. As always it will be a chaotic time, but with the right planning you can keep your customers happy this holiday season. After all, you want them to continue to buy from you even when the holidays are over.
The best way to increase your direct mail response rates is to send your offer to the right people. Therefore direct mail list targeting is extremely important. There are some new technologies out there that can help you better define your targeting by adding attitudinal data. What is attitudinal data? It is the attitudes, preferences, motivations and beliefs that are behind the consumer decisions driving response. When you are able to add this to your list you can really drive response.
Social media marketing is about more than brand awareness and engagement, but also about sales. Are your current social media marketing tactics getting you the sales you need? Before we get started on the tips, you need to makes sure that you know where your prospects and customers are and focus on a few of those channels to drive sales. If you are trying to use Facebook, but the majority of your customers are on Instagram you will not see the results you need. Ok let’s look at some tips to help you generate more sales with social media marketing.
We are in challenging marketing times, every dollar spent matters and in direct mail there are a lot of dollars spent. They are worth it when you are getting good results, but many times that is not the case. The problem is not with the direct mail channel but rather with your mail campaign. There are many factors to help improve your direct mail. So, what really matters in 2021 to make your direct mail campaigns a success? Let’s take a look.
You may be thinking that it is too soon to consider holiday emails, but you would be wrong. The earlier you get planning the better your email marketing holiday campaigns will be. Since your subject lines either make or break your email campaign, you need to really craft good ones. If you don’t grab attention and make people want to open your email with your subject line, then you might as well have been spam. So how can you craft the best subject lines?