Creating irresistible direct mail is a great way to increase your response rates. Obviously, you need to make sure you are sending the right offers to the right people and that your design is getting noticed. Beyond that though, there are so many fun ways to engage your prospects and customers to drive response. Have you taken a look lately at the mail pieces you are getting? Now, they are more targeted, personalized and engaging than ever before. Technology has allowed us to continually increase ROI! By adding technology, you can draw attention to your mail piece and create a wow factor to make your direct mail irresistible.
Facebook has been found to be the most effective digital marketing channel. This means that you need to be marketing here. There are important things to consider when building a Facebook ad. One of the best parts about running Facebook ads is that if you are not getting the results you were expecting you can make changes right away. Try a different image, offer, or copy to see if that makes a difference, if not you may need to rethink your audience.
What is USPS Informed Delivery®? It allows customers who sign up to receive emails with greyscale images of the address side of letter-sized mail pieces that have processed through automated equipment. Why is this helpful for companies that send direct mail? You are now able to send the post office your artwork along with your mail.dat file to be included in the email that is sent to customers with a link to a web page of your choice for the campaign. Basically customers get a digital preview of their mailbox. This means that prior to getting your mail piece people can click on your link and start buying.
Are you ready to stand out in the inbox by adding video to your email marketing? Did you know that Wistia, a video software company, found that using video in email led to 300% increase in email click-through rates compared to emails without video? Also, just using the word “video” in your subject lines has been found to increase open rates by 19%, and reduce unsubscribes by 25%! With stats like these, how can you not start using video in email marketing?
First of all, what is Lean? It is a systematic way to reduce waste without sacrificing return on your investment. So how can we apply the lean concept to direct mail campaigns? First you will want to look at both customers and employees. Lean is a great fit, because you can save money with a lean direct mail approach. Reduce internal costs and increase customer response. The more you save, the more you make. Are you ready to apply the five lean principles to your next direct mail campaign?