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Good Direct Mail Requires Grit

Direct mail is not always an easy marketing channel to do right the first time. It takes persistence and perseverance to get the results you want. Angela Duckworth has written a book called Grit The Power of Passion and Perseverance. This book has many great take a ways for how we can improve our lives, but it is also very applicable to good direct mail marketing. Grit means committing to make things better, not waiting to see if it gets better. Grit takes control of a situation and makes things happen.

Augmented Reality Mobile Marketing

Combining mobile marketing with direct mail is a win-win!  Augmented Reality overlays the physical world with digital content in order to drive response. You can turn static direct mail into an interactive experience and engage people for longer on their mobile devices. This allows you to capture a purchase in the moment of passion with an easy to click purchase button. This faster response usually generates more sales.

Overcome Resistance To Purchase With Direct Mail

Driving response is the biggest challenge for marketing no matter the channel. One of the best benefits of direct mail is that it has an easier time overcoming the resistance to responding. Of course, not all direct mail works. How can you get your direct mail to drive a better response? Let’s look at 4 tips.

How to Leverage Leads With Email Marketing

The reality is that when a prospect visits your website, they are not ready to buy. Email marketing can help nurture those prospects to become customers. This is not just any old email though; you need to send emails that are specific to their needs. Automation of this email program is called triggered emails. This sends emails to prospects based on actions that they take. So how can you make this work for you?

How To Create Memorable Direct Mail

So what do I mean by memorable direct mail and why should your direct mail be memorable? By memorable I mean direct mail that really resonates or makes an impression on your prospects and customers. When this happens they are more likely to respond to your offer. After your first hurdle of grabbing attention so that your mail piece does not end up in the trash, your next hurdle is drawing them into your messaging. This is where the memorable part takes place.