There are many, many times when we get asked, “Is sending a letter better?” With the fast paced world now, many people are worried that a letter will go unread, so sending a postcard would be better. Here I will attempt to answer that question, beyond just, “Well…that depends.” So let’s take the time to examine letters and self-mailers/postcards, keeping in mind that there really is the option that it may depend.
People spend more than 5 hours per day on average using a mobile device; which makes a great way to market to your customers and prospects. To get the most out of mobile marketing you need to do research, then strategically plan how to integrate mobile into your overall marketing efforts. There are many statistics that can help you get a better understanding of what is happening with mobile.
How effective was your last direct mail marketing campaign? That’s the question that you need to answer in order to make the most of your direct mail marketing. Focusing on what works best and spending your budget in the most effective way is key to better direct mail. Before you launch your next direct mail campaign, set a system in place that will allow you to track the results.
Spam filters are the bane of everyone using email marketing. You don’t want to waste your time, effort and money. There are many reasons why your emails could end up in your subscribers’ spam folder. The most common reason is that spam words were used in the email. Keep in mind that you need to watch both your subject line and body copy language. So what words should you avoid?
Before we really get started let’s define what personalization in direct mail is. It is more than just putting the name and address on the piece. In 2019, even just adding dear name or just a name is no longer the best way to personalize your direct mail. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.