You may wish to call me crazy, but I look forward to getting my mail. Since I work with direct mail all the time, I like to see what others are doing. Of course, I am super critical of what I receive; looking at the condition it is in, if there is personalization, if there are errors and if it captures my attention. Every year I expect the mail people send to get better, however I am often disappointed. As marketers we need to do better! Have you been keeping an eye on your mailbox? What worked on you? I keep a stash of the ones that worked on me for reference on client projects. Let’s look at a couple of great ones.
How to use QR codes. QR codes have recently gained in popularity as an easy way to provide a contactless way to get information. They are used frequently now for menus and much more. QR codes give you the ability to connect online content with offline materials such as business cards, direct mail, posters and so much more. Don’t forget that they can also be used for payments. They are very versatile and can boost engagement.
USPS 2021 Postage Rate Increase is coming! Expect postage rates to increase on January 24, 2021. For the most part they are modest increases. On October 9, 2020 the USPS filed direct mail postage rate increases with the Postal Regulatory Commission. We expect the PRC to approve the rates in November. Get your rate chart now!
Learn how to use social media to grow your business. Almost 50% of the world’s population now uses social media, and this is changing the way people communicate, work, and shop. For businesses, this is an amazing opportunity to grow and reach a much larger audience. However, it’s important that small businesses adopt the right strategies in order to compete in such a competitive market. To help you do this, here are some tips on how to grow your business using social media:
The best part about direct mail is its ability to be kept until your prospect or customer is ready to act. However, if you create a mail piece that is not memorable, they are less likely to recall it when needed. How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and customers or fall flat? Do they understand and remember what you said? If not, you have a big problem. In order to avoid this you need to be creating direct mail that resonates. Let’s take a look at what you can do to reach your maximum potential to get great direct mail results!
Many marketers face a big challenge in reaching complex audiences. You must create email marketing segmentation campaigns for a variety of prospects and current customers. Since each of these audiences has unique needs for customized messaging segmentation is a must. Segmentation provides the details necessary to write emails that resonate with people. By creating subgroups, you’re able to gain a better understanding of their unique needs. This information allows you to create personalized messaging that readers find meaningful. So, what is the best way to segment?
Now is the time to take a look at all your data and make sure it is accurate. You do not want to send the wrong offer to the wrong person. In this heavily digital world, marketers have access to more data than ever before, which could be great or disastrous. Which has it been for you? Let’s take a look at some common data problems and ways to avoid them. Then we will look at the great things data can do for your direct mail!
Social media marketing is a must for business. With the vast amount of posts, it’s no wonder that there will be mistakes. You can cut down on their impact by knowing what others have done wrong and avoiding it. So, with that in mind we have put together the 5 most common social media marketing mistakes for your review.
What a crazy year we are having! Somehow the holidays are approaching already, are you ready? As you start to plan out your holiday direct mail campaigns you should be considering how to spice them up for this year. Both customers and prospects are on the lookout for great deals during the holidays, so now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started?