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The 7 Whys of Direct Mail Strategy

Building a successful direct mail strategy is key. Why, is the best question for so many reasons in marketing. Why gets right down to the main point. If you have children, at some point you have been confronted with the inevitable why questions children have such as, why is the sky blue? That curiosity is natural for all of us, but many times when we are busy we do not take the time to ask many of the why’s we should be asking. Are you asking enough why questions about your direct mail program? Why, you ask? Well without a clearly defined why there are many things that can go wrong with your mail piece. Let’s look at how why can help you create a great mail piece with fabulous results.

Pick and Pack Fulfillment Tips

As more and more people buy items online, pick and pack fulfillment becomes a more integral part of businesses. In many cases the sudden deluge of orders has caused problems with the way systems were setup for a time when there were less orders. So today, we will tackle tips on the best ways to setup for quick and easy pick and pack fulfillment.

Save Money On Direct Mail Postage

When done correctly, direct mail can be a very cost effective way to reach targeted prospects and customers. Your return on investment typically exceeds most other forms of marketing. However, inefficient list targeting and poor mail piece design can cost you a lot of money. Since direct mail postage rates are rising every year it is very important to keep your direct mail postage rates as low as possible. So now, let’s help you maximize your return on investment in your next direct mail campaign.

2021 Facebook Ad Tips

Facebook ads can be a challenge, since there are so many options available. It’s easy to get confused about the best options for your Facebook ad. Since the key to great results on Facebook is targeting, you need to make sure that you target the right people. So, we will get started with your targeting options.

Top 5 Video Marketing Ideas for Travel Agencies

Top 5 Video Marketing Ideas for Travel Agencies. Large travel operators have been using video advertising and promotion for over a decade with effective results. There’s no reason why smaller agencies and one-person businesses shouldn’t embrace and enjoy this technology.

Direct Mail Data Formatting For 2021

So many times, direct mail data formatting is overlooked. The type of information you put in each field can really make a difference when you process data through CASS, DPV and NCOA. The postal service has a set of expected fields for each type of processing and when your data does not match that structure you will have issues with incorrect address or move information.

Email Marketing Subject Line Tips

Email Marketing Subject Line Tips Did you know that 47% of email recipients open an email based on the subject line alone? At the same time, 69% of email recipients report email as spam based solely on the subject line. Therefore, the single most important part of...

How To Get Your Direct Mail Remembered?

Your direct mail is only effective when people remember it and take action. You can drive response when your direct mail is remembered. How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and customers or fall flat? Do they understand and remember what you said? If not, you have a big problem. In order to avoid this you need to be creating direct mail that resonates. Let’s take a look at what you can do to reach maximum results.

Strategy To Outsource Fulfillment

Order fulfillment refers to the process of getting products or literature to consumers or sales reps. If your business is scaling for the first time, or your growth is testing your ability to correctly fill orders on time, it’s time to create your new fulfillment strategy. As your order volume grows, your order fulfillment gets more intense. The first decision you need to make is how much fulfillment you are capable of handling in-house. If you are getting overwhelmed, it is time to outsource fulfillment.

Good Direct Mail Data is Essential

Direct mail data is the backbone to a great direct mail campaign. It is essential to have clean and accurate data in order to run personalized campaigns. Now days, marketers have access to more data than ever before, but that is not always a good thing. So first we will go over common data problems, then we will discuss what your data should be doing for you.