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Direct Mail Questions and Concerns

Many marketers find direct mail to be a complicated and intimidating marketing channel, especially if they are not familiar with it or have encountered problems in previous campaigns. Don’t let that stop you from using direct mail. According to a PFL study, 52 percent of marketers report a moderate to major improvement in campaign performance when direct mail is one of the channels. We have created a set of common questions and concerns about direct mail, that can help you not only avoid issues but have confidence that your direct mail will provide you a good ROI.

Mobile Marketing Text Message Campaign Ideas

If you have been using mobile marketing for a while or are just getting started you may need some ideas to get your creativity flowing to create a great mobile campaign. Text messaging needs to have value for your prospects and customers or else they will unsubscribe. What have you done to provide value lately? Sometimes it’s hard to come up with new text message marketing campaign ideas. Here are three options you can try.

How To Create Effective Direct Mail Messaging

The message you convey with your direct mail pieces really matters. When you send the right message to the right people you get the best results. How were the results of your last campaign? Did you take enough time to construct good messaging? WHAT you say and HOW you say it, is essential. In order to create the most effective direct mail messaging there are many things to consider.

A New Approach to Cut Through Marketing Madness

As a society today, we’re so focused on the next big thing. We want the newest, shiniest toys and we’re not interested in yesterday’s news. In the real world, this is exhausting. In the marketing world, with the pace at which digital marketing is advancing, it can be almost impossible. You’ve got to take cognizance of a lot of different factors. There’s a lot of competition out there. And, not only do you have to compete with your direct competition, but you also have to battle the specter of cybercrime and online security protection software Your message could be blocked by a spam filter or ad blocker fairly easily.

How to Use Video To Maximize Your Cold Email Marketing Intrigue

Back in the early 90s, email marketing adoption began to slowly take hold. It appeared, as many discovered, that sending and using cold email as a way to engage prospects and clients could work as a business growth tool. And it did.  In fact, it worked so well that research companies expect there to be as many as 2.9 billion emails sent by the end of 2019 alone. 

How To Write Better Email Marketing Copy

Email marketing copy either drives response or turns people off. How is yours working? It may be time to rethink and rewrite your copy. So how can you do that most effectively? There are a lot of articles out there to guide you, some good, some not so good. Here we will attempt to explain the nuances of creating effective email copy.

Create Better Direct Mail For The Holidays

The best way to get attention and drive response with direct mail for the holidays is to have some creative fun with it! If you are not currently being extra creative with your direct mail pieces during the massive influx of advertising mail this time of year, you are missing out on a huge opportunity.

Social Media For Customer Service?

Social media customer service is extremely important. Did you know that 70% of tweets to brands go unanswered? Why should that matter to you? They are your prospects and customers who have questions or issues. If you respond and resolve them you are the hero and get the business. Social media channels are open so that people can create discussions and interact with you as well as each other. This means that anyone who is looking will see when you respond or if you ignore comments. They are less likely to buy from a company that does not respond to complaints.

Should My Direct Mail Be Funny?

Yes! Funny direct mail drives results. Some marketers are worried about offending someone, but you can be funny without being offensive. When you want to use humor, you will want to get a really good idea of who your customers and targets are to find humor that fits them. Stay away from hot button subjects like religion and politics. Humor is a great way to engage people and get them to share, when you do it correctly. So what are the best ways to add humor to your direct mail?