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3 Ways To Get More People To Subscribe To Your Email Marketing

Over time our approach to email marketing subscriber growth needs to change or else our numbers dwindle. As a marketer, you know that your email list is your ticket to building brand awareness and converting leads to paying customers. To maintain your customer flow, you need to continuously feed new potential leads into the cycle by getting them to subscribe to your email messages.

Don’t Forget About Direct Mail

Direct mail is a powerful tool in Marketers back pockets. Many marketers have forgotten the gift of direct mail and what it can do to their ROI. Are you one of them? With so many channel options and a focus on a more digital strategy it is not really so surprising that direct mail is left in the pocket. You look at the cost of postage alone and it can be a real turn off. However, if you are not using direct mail you are missing out! Why you say?

Should You Use Social Media Marketing?

So many times businesses under estimate the power of social media marketing, do not be one of them! In 2020, you better be on social media. It now creeps into all aspects of our lives. Our customers and prospects are using social media on a daily basis so we need to be there too. Social media is all about engagement. The more you are able to engage with your customers and prospects the more connected they feel to your business and the more they buy. Not only that, but they tell their friends about you by sharing posts and information.

How To Create Influential Direct Mail

Influential direct mail increases your response rates. How is your current direct mail influencing people to buy from you? Are you getting the results you expected? What if you could increase them by changing your narrative? The normal facts based approach is not the best way to reach people. In order to best illustrate the value of your product or service, you need to tell a compelling story. Why? Because emotion trumps logic every time.

Create Powerful Mobile Marketing With Direct Mail

It may seem odd to combine of direct mail and mobile marketing, but actually they enhance each other beautifully.  How you say? Mobile is a great engagement tool and so is direct mail. Mobile ads took the highest share of digital advertising revenues (more than all other channels combined) for the first time.

How to Make Your Direct Mail Letters Great

Don’t make the same mistake as other marketers, direct mail letters can be great! Recently direct mail letters have a bad reputation, but a good letter can really generate fabulous sales. So how do you know if you have a good letter or not? We will break it down for you here.

Create Effective Direct Mail Communication

Too many times marketers are so focused on design that they lose sight of the importance of good copy for great direct mail communication. They end up with direct mail copy writing that is talking at someone instead of to them. This is not effective communication. This is seen as preaching to your prospects and customers. There is no value in that. Don’t waste your time on copy that will not sell, after all that is the whole point to sell your product or service. Let’s look at how to make your direct mail copy sell.