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Social Media Strategy For 2020

Your social media strategy constantly needs to change. The best social media strategies will have flexibility and ongoing changes throughout the year. There are several things you need to be looking for in order to get the best results.

7 Tips for Successful Mobile Marketing Text Campaigns

Did you know that texting has a high engagement at 82% open rates or that 90% of messages are read within three minutes of receipt? Your customers want you to use this channel with over half of all consumers saying they prefer to get order status alerts, reservation confirmations, and appointment reminders via text message. How do you use SMS marketing effectively?

Do Creative Direct Mail Envelopes Work?

Boring envelopes in 2020? No way!! Envelopes have been a part of direct mail for a very, very long time and many companies still use them the same way they always have. Then they wonder why their results are stagnating. It is time for something different. Envelopes have changed; there are so many different and exciting things you can do with them now. Let’s look at some ideas.

Email Marketing During A Crisis

It is never easy trying to decide how to use email marketing during a crisis, but now more than ever with the current pandemic we need to figure it out quickly. Since there are so many issues and questions about this topic, we decided it would be most helpful to put together a list of some Do’s and Don’ts during the crisis.

Compelling Direct Mail

In order to be as effective as possible your direct mail needs to be compelling. There are several factors involved with this. You need to send to a list of people who will be interested in your product or service, targeting to well qualified people will make your offer more compelling to them. You need a good relevant offer and finally you need a good attention getting design. For now let’s assume you have a good list so that we can focus on your design and your messaging.

Mobile Marketing 5 Ways to Drive More Installs for Your New App

There are many ways to market an app in today’s market. Users are already very familiar with app-based solutions to their problems, so you have a shorter hill to climb when releasing a new app. You can focus on the stories behind the app and how it can deliver real value to its users. Mobile Marketing drives engagement. However, awareness alone isn’t enough. You still have to persuade users to download, install, and try the app. For this, you need good tactics that directly drive conversion and make users more engaged with the app itself, and here are the 5 tactics you can try immediately.