There are many, many times when we get asked, “Is sending a letter better?” With the fast paced world now, many people are worried that a letter will go unread, so sending a postcard would be better. Here I will attempt to answer that question, beyond just, “Well…that depends.” So let’s take the time to examine letters and self-mailers/postcards, keeping in mind that there really is the option that it may depend.
How effective was your last direct mail marketing campaign? That’s the question that you need to answer in order to make the most of your direct mail marketing. Focusing on what works best and spending your budget in the most effective way is key to better direct mail. Before you launch your next direct mail campaign, set a system in place that will allow you to track the results.
Before we really get started let’s define what personalization in direct mail is. It is more than just putting the name and address on the piece. In 2019, even just adding dear name or just a name is no longer the best way to personalize your direct mail. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.
Make your direct mail come to life with video screens! These mailers have an audiovisual player that is embedded within them. Check out these tips!
Direct mail marketing works best when you send the right message to the right person. Ideally you want your message to get the recipient to buy from you quickly. The most common marketing tactic is manipulation. However you do have other choices that may help you increase your results.
In 2019 let’s spice up your direct mail with Augmented Reality. What is augmented reality? (AR) is, as defined by Webster; an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device such as a smartphone camera. What does that mean for your direct mail? It means that you can make your direct mail marketing come to life! Your customers and prospects can scan you mail piece with a mobile device and launch things like a video, animation, 3D interactive images and so much more.