by Summer Gould | Apr 12, 2021 | Direct Mail
Creating irresistible direct mail is a great way to increase your response rates. Obviously, you need to make sure you are sending the right offers to the right people and that your design is getting noticed. Beyond that though, there are so many fun ways to engage your prospects and customers to drive response. Have you taken a look lately at the mail pieces you are getting? Now, they are more targeted, personalized and engaging than ever before. Technology has allowed us to continually increase ROI! By adding technology, you can draw attention to your mail piece and create a wow factor to make your direct mail irresistible.
by Summer Gould | Mar 29, 2021 | Direct Mail
What is USPS Informed Delivery®? It allows customers who sign up to receive emails with greyscale images of the address side of letter-sized mail pieces that have processed through automated equipment. Why is this helpful for companies that send direct mail? You are now able to send the post office your artwork along with your mail.dat file to be included in the email that is sent to customers with a link to a web page of your choice for the campaign. Basically customers get a digital preview of their mailbox. This means that prior to getting your mail piece people can click on your link and start buying.
by Summer Gould | Mar 15, 2021 | Direct Mail
First of all, what is Lean? It is a systematic way to reduce waste without sacrificing return on your investment. So how can we apply the lean concept to direct mail campaigns? First you will want to look at both customers and employees. Lean is a great fit, because you can save money with a lean direct mail approach. Reduce internal costs and increase customer response. The more you save, the more you make. Are you ready to apply the five lean principles to your next direct mail campaign?
by Summer Gould | Mar 1, 2021 | Direct Mail
Building a successful direct mail strategy is key. Why, is the best question for so many reasons in marketing. Why gets right down to the main point. If you have children, at some point you have been confronted with the inevitable why questions children have such as, why is the sky blue? That curiosity is natural for all of us, but many times when we are busy we do not take the time to ask many of the why’s we should be asking. Are you asking enough why questions about your direct mail program? Why, you ask? Well without a clearly defined why there are many things that can go wrong with your mail piece. Let’s look at how why can help you create a great mail piece with fabulous results.
by Summer Gould | Feb 15, 2021 | Direct Mail
When done correctly, direct mail can be a very cost effective way to reach targeted prospects and customers. Your return on investment typically exceeds most other forms of marketing. However, inefficient list targeting and poor mail piece design can cost you a lot of money. Since direct mail postage rates are rising every year it is very important to keep your direct mail postage rates as low as possible. So now, let’s help you maximize your return on investment in your next direct mail campaign.
by Summer Gould | Feb 1, 2021 | Direct Mail
So many times, direct mail data formatting is overlooked. The type of information you put in each field can really make a difference when you process data through CASS, DPV and NCOA. The postal service has a set of expected fields for each type of processing and when your data does not match that structure you will have issues with incorrect address or move information.
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