You may be thinking that it is too soon to consider holiday emails, but you would be wrong. The earlier you get planning the better your email marketing holiday campaigns will be. Since your subject lines either make or break your email campaign, you need to really craft good ones. If you don’t grab attention and make people want to open your email with your subject line, then you might as well have been spam. So how can you craft the best subject lines?
Email marketing can help business is at all stages of the marketing funnel and beyond. It plays a key role in marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases. In order to get the best results, there are many things you need to be doing. Let’s look at the top 5 best practices.
Email marketing engagement is important. Being able to identify and re-engage people with your email marketing is a great way to improve your open and click rates. Identifying who is most and least responsive to your emails is a way to get and idea on how well your email marketing is working. If you have most of your list responsive then that group is happy. If on the other hand you have more people that are not opening your emails you need to make some changes.
Email marketing is undoubtedly one of the best ways to interact with your prospects. You do not annoy them by calling at an inconvenient time. Rather, they open emails when they want to. Isn’t that the reason we resort to texting nowadays? Anyhow, for growing your business, you need to implement effective email marketing strategy.
Are you ready to stand out in the inbox by adding video to your email marketing? Did you know that Wistia, a video software company, found that using video in email led to 300% increase in email click-through rates compared to emails without video? Also, just using the word “video” in your subject lines has been found to increase open rates by 19%, and reduce unsubscribes by 25%! With stats like these, how can you not start using video in email marketing?