Email marketing engagement is important. Being able to identify and re-engage people with your email marketing is a great way to improve your open and click rates. Identifying who is most and least responsive to your emails is a way to get and idea on how well your email marketing is working. If you have most of your list responsive then that group is happy. If on the other hand you have more people that are not opening your emails you need to make some changes.
Email marketing is undoubtedly one of the best ways to interact with your prospects. You do not annoy them by calling at an inconvenient time. Rather, they open emails when they want to. Isn’t that the reason we resort to texting nowadays? Anyhow, for growing your business, you need to implement effective email marketing strategy.
Are you ready to stand out in the inbox by adding video to your email marketing? Did you know that Wistia, a video software company, found that using video in email led to 300% increase in email click-through rates compared to emails without video? Also, just using the word “video” in your subject lines has been found to increase open rates by 19%, and reduce unsubscribes by 25%! With stats like these, how can you not start using video in email marketing?
There are a lot of things to consider when planning email marketing send times. It can greatly depend on who you are sending to as well as what you are sending. There are differences between B2B and B2C emails. In general, the highest open rates are at 10 AM, and 1 PM, and then a spike near 6 PM. People are mostly opening and reading through emails in the middle of the week.
Many marketers face a big challenge in reaching complex audiences. You must create email marketing segmentation campaigns for a variety of prospects and current customers. Since each of these audiences has unique needs for customized messaging segmentation is a must. Segmentation provides the details necessary to write emails that resonate with people. By creating subgroups, you’re able to gain a better understanding of their unique needs. This information allows you to create personalized messaging that readers find meaningful. So, what is the best way to segment?