2020 is upon us and we need to make sure that our email marketing strategy is going to get us the results we need. Many times we are focused too much on the new bells we can add rather than the basic requirements being met to driver response.
Your email marketing ROI is very important. What can you do to create better email campaigns? Create content relevant and effective. Check out these tips.
Email marketing is an effective way to incorporate automation into a business sales funnel and convert as many customers as possible. Check out these tips.
Have you started on your holiday email marketing strategy yet? Don’t wait any longer! For many marketers, the holiday period is busy and drives most of the profit in the year. So if you don’t get your marketing right for the holidays, then you could be in real trouble. Check out these top 3 tips for your holiday emails.
Back in the early 90s, email marketing adoption began to slowly take hold. It appeared, as many discovered, that sending and using cold email as a way to engage prospects and clients could work as a business growth tool. And it did. In fact, it worked so well that research companies expect there to be as many as 2.9 billion emails sent by the end of 2019 alone.
Email marketing copy either drives response or turns people off. How is yours working? It may be time to rethink and rewrite your copy. So how can you do that most effectively? There are a lot of articles out there to guide you, some good, some not so good. Here we will attempt to explain the nuances of creating effective email copy.