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How To Use Video In Email Marketing Effectively?

Are you ready to stand out in the inbox by adding video to your email marketing? Did you know that Wistia, a video software company, found that using video in email led to 300% increase in email click-through rates compared to emails without video? Also, just using the word “video” in your subject lines has been found to increase open rates by 19%, and reduce unsubscribes by 25%! With stats like these, how can you not start using video in email marketing?

Email Marketing Subject Line Tips

Click to ShareEmail Marketing Subject Line Tips Did you know that 47% of email recipients open an email based on the subject line alone? At the same time, 69% of email recipients report email as spam based solely on the subject line. Therefore, the single most...

How To Know The Best Email Marketing Send Times

There are a lot of things to consider when planning email marketing send times. It can greatly depend on who you are sending to as well as what you are sending. There are differences between B2B and B2C emails. In general, the highest open rates are at 10 AM, and 1 PM, and then a spike near 6 PM. People are mostly opening and reading through emails in the middle of the week.

How To Use Email Marketing Segmentation Successfully?

Many marketers face a big challenge in reaching complex audiences. You must create email marketing segmentation campaigns for a variety of prospects and current customers. Since each of these audiences has unique needs for customized messaging segmentation is a must. Segmentation provides the details necessary to write emails that resonate with people. By creating subgroups, you’re able to gain a better understanding of their unique needs. This information allows you to create personalized messaging that readers find meaningful. So, what is the best way to segment?

3 Ways To Get More People To Subscribe To Your Email Marketing

Over time our approach to email marketing subscriber growth needs to change or else our numbers dwindle. As a marketer, you know that your email list is your ticket to building brand awareness and converting leads to paying customers. To maintain your customer flow, you need to continuously feed new potential leads into the cycle by getting them to subscribe to your email messages.

5 Tips To Improve Your Email Response Rate

Click to Share5 Tips To Improve Your Email Response Rate The most important metric for email marketing is response rate. That’s not to say that open and click rates don’t matter, but response rates matter more. How do you measure email response rates? Take the number...