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How To Know The Best Email Marketing Send Times

There are a lot of things to consider when planning email marketing send times. It can greatly depend on who you are sending to as well as what you are sending. There are differences between B2B and B2C emails. In general, the highest open rates are at 10 AM, and 1 PM, and then a spike near 6 PM. People are mostly opening and reading through emails in the middle of the week.

How To Use Email Marketing Segmentation Successfully?

Many marketers face a big challenge in reaching complex audiences. You must create email marketing segmentation campaigns for a variety of prospects and current customers. Since each of these audiences has unique needs for customized messaging segmentation is a must. Segmentation provides the details necessary to write emails that resonate with people. By creating subgroups, you’re able to gain a better understanding of their unique needs. This information allows you to create personalized messaging that readers find meaningful. So, what is the best way to segment?

3 Ways To Get More People To Subscribe To Your Email Marketing

Over time our approach to email marketing subscriber growth needs to change or else our numbers dwindle. As a marketer, you know that your email list is your ticket to building brand awareness and converting leads to paying customers. To maintain your customer flow, you need to continuously feed new potential leads into the cycle by getting them to subscribe to your email messages.

5 Tips To Improve Your Email Response Rate

Click to Share5 Tips To Improve Your Email Response Rate The most important metric for email marketing is response rate. That’s not to say that open and click rates don’t matter, but response rates matter more. How do you measure email response rates? Take the number...

Email Marketing During A Crisis

It is never easy trying to decide how to use email marketing during a crisis, but now more than ever with the current pandemic we need to figure it out quickly. Since there are so many issues and questions about this topic, we decided it would be most helpful to put together a list of some Do’s and Don’ts during the crisis.