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Could You Improve Your Email Marketing ROI?

Your email marketing ROI (Return on investment) is very important. What other email metrics are important to you? What can you do to create better email campaigns? You can use what is in your data to keep your content relevant and effective. How you say? Check out these tips.

Effective Lifecycle Email Marketing (Strategies + Examples)

Email marketing is an effective way to incorporate automation into a business sales funnel and convert as many customers as possible. With lifecycle email marketing, you dive a little deeper into how you approach an individual customer. Personalization is expected to be one of the most important inbound marketing trends of 2020. By finishing off 2019 with an email lifecycle marketing strategy in place, you set your business up for success. Here are simple strategies to get you started.

Top 3 Holiday Email Marketing Tips

Have you started on your holiday email marketing strategy yet? Don’t wait any longer! For many marketers, the holiday period is busy and drives most of the profit in the year. So if you don’t get your marketing right for the holidays, then you could be in real trouble. Check out these top 3 tips for your holiday emails.

How to Use Video To Maximize Your Cold Email Marketing Intrigue

Back in the early 90s, email marketing adoption began to slowly take hold. It appeared, as many discovered, that sending and using cold email as a way to engage prospects and clients could work as a business growth tool. And it did.  In fact, it worked so well that research companies expect there to be as many as 2.9 billion emails sent by the end of 2019 alone. 

How To Write Better Email Marketing Copy

Email marketing copy either drives response or turns people off. How is yours working? It may be time to rethink and rewrite your copy. So how can you do that most effectively? There are a lot of articles out there to guide you, some good, some not so good. Here we will attempt to explain the nuances of creating effective email copy.

Email Marketing Personalization Matters

Before we really get started let’s define what personalization in email marketing is. It is more than just putting the name on the dear line. In 2019, just a name is no longer the best way to personalize your email. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.