Back in the early 90s, email marketing adoption began to slowly take hold. It appeared, as many discovered, that sending and using cold email as a way to engage prospects and clients could work as a business growth tool. And it did. In fact, it worked so well that research companies expect there to be as many as 2.9 billion emails sent by the end of 2019 alone.
Email marketing copy either drives response or turns people off. How is yours working? It may be time to rethink and rewrite your copy. So how can you do that most effectively? There are a lot of articles out there to guide you, some good, some not so good. Here we will attempt to explain the nuances of creating effective email copy.
Before we really get started let’s define what personalization in email marketing is. It is more than just putting the name on the dear line. In 2019, just a name is no longer the best way to personalize your email. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.
In today’s digital landscape, the ideal marketing tool can help you reach an unlimited number of people anytime, anywhere in the world with a message that targets them individually. Luckily for competing organizations, this communication method exists in the model of email marketing. When sending emails to subscribers, you gain the ability to connect with potential clients or customers in a way that would have been much more difficult with traditional methods.
Spam filters are the bane of everyone using email marketing. You don’t want to waste your time, effort and money. There are many reasons why your emails could end up in your subscribers’ spam folder. The most common reason is that spam words were used in the email. Keep in mind that you need to watch both your subject line and body copy language. So what words should you avoid?
Email marketing can be tough. You need to avoid the spam folder, get opened and generate clicks that become sales. So how can you increase your open and click through rates? There are many ways to increase both, this is by no means a complete list of tips, but we have put together the top 7 tips here for your reference.