The Loupe

Category: Email Marketing

Subject Line Mistakes

5 Email Marketing Subject Line Mistakes

Email Marketing
Since your subject line is the first thing people read before they choose to open or delete your email, it is extremely important. Since email inboxes are inundated with hundreds of emails per day, catchy and clear email subject lines are more important than ever. You need a subject line that grabs attention and gets people to open and read your email. We have put together 5 common subject line mistakes.
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Email Marketing Open Rates

How To Increase Email Marketing Open Rates

Email Marketing
Email marketing has become one of the most used marketing channels. It can be a challenge to get your subscribers to open your emails. So, we have put together some tips to increase your email marketing open rates.
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Combine Email Marketing With Direct Mail

Why Combine Email Marketing With Direct Mail?

Direct MailEmail Marketing
When you combine email marketing with direct mail, you can target and convert consumers even more effectively. For example, in one study, businesses increased their order value by more than $3 when using the two mediums combined; they also saw a 25% response rate. Savvy marketers know that email and direct mail are powerful channels to reach their customers and prospects.
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Marketing Emails

6 Marketing Emails You Should Be Sending in 2023

Email Marketing
6 Marketing Emails You Should Be Sending in 2023. Putting all your marketing efforts into only one channel in 2023 is not a good idea. The more channels you use the better your overall marketing response will be. Therefore, you want to use a combination of channels for every campaign. Let’s look at the best uses of email marketing for 2023.
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email marketing

5 Email Marketing Tips For 2022

Email Marketing
5 Email Marketing Tips For 2022 Are you ready to improve your email marketing for 2022? We have some email marketing tips to get you...
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Email marketing copywritting

2022 Email Marketing Copywriting

Email Marketing
One of the keys to effective email marketing is writing copy that your subscribers want to read. Email marketing copywriting is difficult and will take time. This will require you to segment your list for the best targeting. You can’t write good copy if you don’t know who you are targeting. You need to speak to their needs, which requires you to know what they are.
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email marketing frequency

2022 Email Marketing Frequency Tips

Email Marketing
Your email marketing frequency is very important. The worst nightmare for all email marketers is the unsubscribe and marked as spam actions. The more it happens the worse it gets. Getting your email marketing frequency correct can really help make sure that those two dreaded actions do not take place. There is a very fine sweet spot, do you know what it is?
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Email Marketing Metrics

2022 Email Marketing Metrics

Email Marketing
In 2022 you should be tracking a wide variety of email marketing metrics to make sure that your emails perform they way you need them to. Paying close attention to subscriber behavior is key to driving response. What metrics are you tracking?
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Email Marketing For 2022

Email Marketing
2022 is quickly approaching. Have you started your strategic plan for email marketing? There are some things you need to keep in mind as you lay out your plan. In order to get through the clutter of your prospect and client emails, you need to have a good strategy.
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Email Marketing Challenges

Top 3 Email Marketing Challenges

Email Marketing
Sometimes marketers find that their email marketing is not living up to their expectations. There can be many reasons for this as email has special challenges. We have put together the top 3 email marketing challenges to help you increase your email marketing ROI.
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email marketing holiday

2021 Email Marketing Holiday Subject Lines

Email Marketing
You may be thinking that it is too soon to consider holiday emails, but you would be wrong. The earlier you get planning the better your email marketing holiday campaigns will be. Since your subject lines either make or break your email campaign, you need to really craft good ones. If you don’t grab attention and make people want to open your email with your subject line, then you might as well have been spam. So how can you craft the best subject lines?
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Email Marketing

Top 5 Email Marketing Best Practices

Email Marketing
Email marketing can help business is at all stages of the marketing funnel and beyond. It plays a key role in marketing strategy with lead generation, brand awareness, building relationships or keeping customers engaged between purchases. In order to get the best results, there are many things you need to be doing. Let’s look at the top 5 best practices.
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