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How To Do Lead Nurturing Right

Done well, lead nurturing can lead to not only increased conversion rates and brand awareness, but more details about those potential customers, which can help you use your data to better figure them out.

3 Key Points To Multi-Channel Marketing

Since multi-channel marketing is powerful, many marketers are wondering what they could be doing differently to gain a bigger advantage. One of the most common combinations is direct mail and email, but now there are so many other choices you could be missing out on.