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Integrating Data Analysis Into Your Business

The Balance points out that knowing who your target market is, how much they spend, and where you stand compared to competitors are huge benefits of market-driven data analysis research. Most of your marketing efforts should be data-driven, so you can ensure your efforts have a high likelihood of resonating with your most interested consumers. Market data should also drive research and development of new products and services as well as customer acquisition and retention.

Smart Marketing Strategies for Seniors

Are you ready to learn about smart marketing strategies for seniors? It’s never too late to become an entrepreneur and start your own business, but many senior business owners find modern marketing philosophies to be a bit tough to crack. If online-focused marketing gives you trouble from time to time, you’ve come to the right place. Eye/Comm breaks down some smart marketing strategies for senior business owners in detail.

Marketing Considerations to Make When Expanding Your Business

When you’re expanding your business, whether by launching a new product or service or simply moving into a new market, your marketing efforts will make or break your endeavor. Solid marketing is what makes a new product (or service) launch a success. On the other hand, poor marketing, reports Fortunly, is what causes a significant number (14 percent) of businesses to fall short of their targets or fail outright.

Balancing Business With Pet Ownership With the Right Technology

Taking on a new pet while your business is just beginning can feel overwhelming if you don’t have the right information and tools. Fortunately, technology has made it easier than ever to manage our lives, and business and pet ownership are no exceptions. Use these three tips from Eyecomm to integrate technology into your life to help balance your big responsibilities.

Should You Start a Business After COVID?

We’re all rethinking our lives and priorities after the COVID-19 pandemic. That’s especially true when it comes to working. Americans are hesitant to return to their old jobs and are searching for career opportunities where they can control their own destiny.

In this climate, as McKinsey & Company points out, it’s no surprise that entrepreneurship is red hot. Americans started nearly twice as many businesses during the third quarter of 2020 than the same period in 2019. Many of these are small and micro-businesses started by entrepreneurs on shoestring budgets. Eye/Comm takes a look at the current climate for entrepreneurs.

Tips On Launching Your Hometown Business

If your version of the American dream involves starting your own hometown business, great! You’ll be among good company, as small businesses are the financial backbone of every community in the United States. Keep reading as Eye/Comm shares a few tips on how to get up and running, engage with your community, and turn a profit.