Mobile marketing is one of the most powerful ways to reach your prospects and customers, but when you are not using it correctly you can easily turn people off. There are so many options to choose from you need to make sure you are using the ones that are a best fit for your customers and your organization. Here are a few options that you may not have considered yet, but could be a good fit.
As Augmented Reality moves out of an app and into an app-less experience companies are utilizing this technology to provide more information in tight spots, like direct mail.
Mobile marketing ROI can be very significant. Mobile marketing feels to your customers and prospects more like a direct interaction between you.
Mobile marketing is a key component to your overall marketing strategy. So, how can you craft the most effective mobile marketing for your prospects and customers? This is what keeps many marketers up at night. There are of course many factors that drive mobile response but one that seems to be most frequently overlooked is your data. You can gather much needed information to craft the best mobile marketing based on data you already have.
Did you know that according to a report from Forrester’s Retail Wave, smartphones contributed retail purchases of USD $1 trillion in the US in 2018? Imagine what it will be in 2019. Are you prepared? Your customers and prospects expect an easy mobile purchase experience, are you currently providing that? So how can you drive more mobile marketing response?
If you have been using mobile marketing for a while or are just getting started you may need some ideas to get your creativity flowing to create a great mobile campaign. Text messaging needs to have value for your prospects and customers or else they will unsubscribe. What have you done to provide value lately? Sometimes it’s hard to come up with new text message marketing campaign ideas. Here are three options you can try.