Social media marketing is about more than brand awareness and engagement, but also about sales. Are your current social media marketing tactics getting you the sales you need? Before we get started on the tips, you need to makes sure that you know where your prospects and customers are and focus on a few of those channels to drive sales. If you are trying to use Facebook, but the majority of your customers are on Instagram you will not see the results you need. Ok let’s look at some tips to help you generate more sales with social media marketing.
Social media marketing is important for all businesses whether you are B2B or B2C. Making sure you are continually tweaking your social media marketing strategies is important to provide your followers fresh and fun content. Sometimes we get stuck in a rut and need some new strategies. We have put together 7 important things to make sure you are doing across many of the social media platforms.
Did you know that by combining the power of social media marketing with direct mail you can increase your response rates 23% to 46%? These two power houses work great together! People are more inclined to take action when they’ve seen your message on social media before receiving your mail piece. There are two ways you can accomplish this. First you can take your mail list and match it to Facebook accounts, or you can also go the other way and match mail addresses to Facebook users.
Not getting the response rates you want from your Instagram ads? You need to create better Instagram ads. To get the most out of your Instagram ads, they need to first look like a post with a great picture. Then they need a good call to action and finally they need easy to understand copy. But what does that really mean? Let’s break down some tips to get you better results.
Facebook has been found to be the most effective digital marketing channel. This means that you need to be marketing here. There are important things to consider when building a Facebook ad. One of the best parts about running Facebook ads is that if you are not getting the results you were expecting you can make changes right away. Try a different image, offer, or copy to see if that makes a difference, if not you may need to rethink your audience.
Facebook ads can be a challenge, since there are so many options available. It’s easy to get confused about the best options for your Facebook ad. Since the key to great results on Facebook is targeting, you need to make sure that you target the right people. So, we will get started with your targeting options.