Let’s clean up direct mail marketing campaigns by planning them out better, with 5 strategies that can help you make the most of your next direct mail campaign.
Since I work in the direct mail world I really keep an eye on my mail box. It’s good to know who is sending what and how I can make that work better for someone else. Too much of the mail I am getting in my mail box is too crowded with text and images. Why are we afraid of blank space on our direct mail? I am overwhelmed and I am willing to be that most people are. Yes you need both images and text, but when you fully cover a large mailer front and back it turns into just noise and noise goes in the trash. So how can we get our message across while using blank space to our advantage?
When you track your direct mail it opens up many opportunities for greater insights and scheduling other marketing channels.
Direct mail with touch can do something that no digital channel ever can. Your direct mail should include touch elements to drive engagement and response.
Direct mail marketing to millennials works really well. Millennials like getting mail and respond to it in great numbers. Get the most out of your direct mail.
Neuromarketing focuses on the brain to increase results. So let’s take a look at the brain and where we want to target our direct mail.