Best and Worst 12052011

Words have the power to inspire, empower and create desire. In marketing, the words you choose are extremely important. Some words will bring you a great response and others can kill it. Direct mail marketing is especially vulnerable to a bad choice of words. The visual design catches their eye but if the words do not convince them to take action, you will not get the desired response.

With that in mind, here is a short list of the best words to use in your marketing campaign as well as the worst ones. Sometimes knowing what not to say is more valuable than knowing what to say.

Best 25 Marketing words to use:

  1. Free
  2. Amazing
  3. Discover
  4. Easy
  5. You
  6. Yes
  7. Guarantee
  8. Because
  9. Health
  10. How To
  11. Sale
  12. Benefits
  13. Save
  14. Money
  15. New
  16. Now
  17. Proven
  18. Results
  19. Safety
  20. Announcing
  21. Fast
  22. Power
  23. Secrets
  24. Solution
  25. Why

Avoid these! Worst 14 Marketing words to use:

  1. Expensive
  2. Charge
  3. Price
  4. Cost
  5. Sign
  6. Loose
  7. Buy
  8. Risk
  9. Deal
  10. Obligation
  11. Complicated
  12. Sold
  13. Try
  14. Bad

Of course there are many more in each category but these are the best of the best and worst of the worst. When creating the copy for your campaign make sure to consider how each word builds toward or away from your message. Keep in mind that you need to use words that drive the action of the recipient toward your call to action, such as call, email, text, or visit a website. Wonderful words will mean nothing if they are not driving the correct response.

If you have any questions please call us in San Diego at 619-448-6111 or email We are glad to help!

NOTE: this post was originally published on our blog: