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Direct Mail Campaigns

Boost Your Direct Mail Campaigns Results Now

Make 2022 the year your direct mail results skyrocket! The powerful targeting of direct mail can help you punch through all the marketing noise people are exposed to each day. Boost your direct mail campaigns results now! There are ways to make an even greater impact with your campaigns by cross pollinating between channels.  Many marketers find this to be cumbersome and expensive, but what if there is a better way? Check out these statistics:

  • Companies that use multichannel marketing experience 3x higher effectiveness rates than those that use non-integrated campaigns (source).
  • 23X higher rates of customer satisfaction are experienced by companies with omni-channel strategies (Aberdeen Group)
  • 89% of customers are retained by companies with omni-channel engagement strategies (Invesp)
  • 45% of marketers feel they lack the necessary talent, technology, and processes to master omni-channel brand marketing (CMO Council)

So how can you harness these stats to improve your direct mail campaigns? You know that on average it takes 8-10 touches with a prospect to convince them to buy from you so when you create campaigns using multiple channels you make a bigger impact and provide more opportunities to convert them. You want your marketing to create engagement that leads to sales. Direct mail is a key component in your marketing strategy, but it is not the only one. So how can you easily pull together a multi-channel campaign?

SmartMail:  We use 7 different technologies timed in such a way as to result in the best possible lift in direct mail campaigns.   These 7 technologies seamlessly track, enhance and prove attribution on any direct mail campaign.  It does this through incorporating Mail Tracking, Informed Delivery, Call Tracking, Online Follow-up, Social Media Follow-up, Social Match and LeadMatch technologies. There is no need to be an expert in multiple types of digital technology.  Just upload a processed mailing list with an ad or two and the platform does the rest. SmartMail is a seamlessly integrated system that maximizes your marketing impact.

7 technologies to boost your direct mail campaigns:

  • SocialMatch – Deliver ads on Facebook & Instagram to your mailing list before your mail is delivered
  • Mail Tracking – Track and record exactly when your mailing hits mailboxes on a per piece level
  • Informed Delivery – Your mail piece is accompanied by a full color, clickable ad within the grayscale email preview sent by the USPS
  • Call Tracking – Real time updates and recordings of every call you’ve received as a result of your mailing
  • Online Follow-Up – After leaving your website, prospects will see your ads throughout the Google Display Network, driving them back to your website
  • Social Media Follow-Up – Continue the touch points of your ads by displaying them on Facebook and Instagram feeds
  • LEADMatch – Track and record anonymous website visitors as a result of your mailing AND mail to website visitors who came not as a result of your mailing

As you can see there are great digital options to enhance the effectiveness of your direct mail campaigns. In 2022 your customers and prospects expect to engage with you on multiple channels. Create more powerful direct mail campaigns by integrating them into a multi-channel experience. Become one of the statistics above. Marketing experiences really matter and can make the difference between an ok campaign and a fabulous one. Are you ready to be fabulous? Get started on integrating your direct mail with other channels. Need help? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org.

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