Are you looking for ways to integrate your direct mail with some of the latest technologies? Bring your marketing to life? Why not use Augmented Reality? Augmented Reality (AR) is a live, direct or indirect, view of a physical, real-world environment with elements that are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. So how do you integrate this with direct mail marketing?
When using AR in direct mail marketing, you can drive people to online offers, information, videos and more. AR is created with specialized barcode marker that is linked to a digital AR application. The user must have the application installed on their phone or tablet. Once installed they access the AR thru their camera lens. The value of this technology is in the amount of information that can be included. What was once just a 6 x 9 postcard can now become a vast database of information, videos and more.
There are some very important things to keep in mind when creating AR in your campaign. Make sure that your AR is easy to use. Provide the barcode link for the user to download the application and make sure to provide good reasons for them to download it. Also, you need to create a “wow”. This will allow you to impress and connect with the user. The stronger the connection the more likely they are to buy.
Check out some examples of creative AR:
Check out a fun way to drink your coffee. Starbucks: Click here
A great way to have people play along is the following game. You do not even have to have a smart phone, you can play on your computer. Orville Redenbacher’s Pop game: Click here
Check out a new way for kids to play. Sesame Workshop: Click here
AR can enhance your direct mail and bring it to life! Let your imagination run wild and inspire your users to explore the fun of AR. If you need any help with your campaign feel free to give us a call.
Would you like to see more direct mail tips? Learn ways to reduce your postage costs. Click here.
If you have any questions call us here in San Diego at 619-448-6111 or email firstname.lastname@example.org. We are glad to help!