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direct mail irresistible

Is Your Direct Mail Irresistible?

Creating irresistible direct mail is a great way to increase your response rates. Obviously, you need to make sure you are sending the right offers to the right people and that your design is getting noticed. Beyond that though, there are so many fun ways to engage your prospects and customers to drive response. Have you taken a look lately at the mail pieces you are getting? Now, they are more targeted, personalized and engaging than ever before. Technology has allowed us to continually increase ROI! By adding technology, you can draw attention to your mail piece and create a wow factor to make your direct mail irresistible.

4 Fun Ways To Use Technology In Direct Mail:

  1. Augmented Reality: Your direct mail can come to life! This is so cool! It’s not just a video that plays, but it can actually be manipulated by your prospects and customers on their mobile devices. This is a very powerful way to engage them. Many marketers think that this is very hard to do and expensive, but it does not have to be. You can create a great user experience without breaking your budget. Check out this example: https://www.youtube.com/watch?v=vDNzTasuYEw How can you create an awesome experience?
  2. Sound Chips: You can add sound to your mail pieces! Record any message you want, then when your prospect or customer opens it the sound starts to play. Most people have seen this mechanism with a birthday card. Check out an example here: https://www.youtube.com/watch?v=vGd5gNb_vvo These are not super expensive and can be really fun!
  3. Video: You can add video screens to your mailers. When your customer or prospect opens the mailer the screen is right there and it can either launch automatically or when they push a button. Want to see how they work? Check this out: https://www.youtube.com/watch?v=EwaT0DfYD-M Keep in mind that these are on the more expensive side, but if you are selling high end items, they can bring you great results.
  4. Data: You have so many options now to enhance your data or just take advantage of the data you already have. Segmenting like people together allows you in send more powerful messaging to the right people. You can profile your current customers to find prospects who are most like them. Then you take your data and create variable data mailers with targeted images as well as copy and even design if you want to. The power of your data is only limited by you.

Technology doesn’t have to be a big budget item. You first need to plan out what you would like to do, then figure out the costs. Now you are ready to create your marketing campaign plan. You need to think strategically starting with your goals. Creating direct mail using technology is a great driver of response when used correctly. Your best bet is to consult with us before you commit to a design, so that we can help you with postal regulations and other aspects to save you money.

Keep in mind you still need to consider the basic requirements of good direct mail. A good list, an eye-catching design and a strong call to action are a must to drive response. If any of these are lacking, you will not get the response you wanted. Make sure to provide instructions on the mail piece about how to use the technology. Don’t forget to provide them with great content to view. If the content is not well designed or planned out then the whole process will be a waste of time. Are you ready to get started?

Have questions or need help with postal regulations? Call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

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