The USPS is offering a direct mail marketing promotion that runs August 1st thru Sept 30, 2013 and will promote the awareness of innovative technology and how it can be integrated with direct mail to enhance it. Here is all the info you need to know.
Emerging Technologies Promotion:
The mail piece must meet at least one of the following criteria:
- Near-Field Communication (NFC): The physical piece must contain a NFC smart tag or RFID chip that allows information to be transmitted from the mail piece to a mobile device. For example, the smart tag could upload a mobile coupon to a mobile wallet when scanned by a mobile device.
- Augmented Reality (AR): The physical mail piece must contain print that allows the user to engage in an augmented reality experience that is facilitated by a mobile device or computer. The augmented reality experience must have the following characteristics: it combines real and virtual, it is interactive in real time, and it is registered in 3D.
- Authentication: The physical mail piece must integrate the attributes of physical mail, including delivery to a physical address, with mobile technology, and the user must be able to complete authentication processes for customers, potential customers and mail recipients that meet their needs. Mailers must get prior approval for their proposed authentication uses from the USPS to be eligible for the discount.
You must register between June 15th and Sept 30th and the discount will apply to all mailings between 8/1/13 and 9/20/13 that meet at least one of the above criteria and have registered with the USPS. The discount can be applied to Presorted first class mail, Standard mail and Nonprofit mail.
Click here for more info from the USPS.
To register with the USPS click here.
If you have any questions call us in San Diego at 619-448-6111 or email firstname.lastname@example.org. We are glad to help!