10 Effective Email Marketing Strategy to Improve Conversions
Email marketing is undoubtedly one of the best ways to interact with your prospects. You do not annoy them by calling at an inconvenient time. Rather, they open emails when they want to. Isn’t that the reason we resort to texting nowadays? Anyhow, for growing your business, you need to implement marketing strategies.
So, for your promotional emails to be effective, you need to have a well-planned effective email marketing strategy in place. In this blog, we will list the most popular strategies that actually improve conversion rates.
What is email marketing?
Email marketing is one of the primary methods of textual communication between a business and a customer. In email marketing, you send emails that target and attract potential customers to your products. In earlier days, businesses used broadcast emails to find new customers. But nowadays, we provide custom content to every customer using software solutions.
To sum up, effective email marketing strategy is a simple but effective way to pique interest in your products. To deploy mails at the right time, you need to have a plan. A plan that could improve the usage of email marketing to your benefit. Simply put, it has revolutionized the way small businesses find their customers. It is very important because it has proven benefits of increasing the ROI within a short time.
Top 10 effective email marketing strategies:
Let us get to the important part of our blog. Now we will discuss some steps you can take to ensure that you increase your marketing efficiency through emails.
1. Create a target audience:
The first thing you have to do in marketing is filtering your audience. You get to decide who interacts with your promotional content. Thus, you can choose an audience who are more likely to invest in your products. To identify the list of prospects, you have to research how your product helps each sector/group of people.
Almost every lead you approach through email already has an interest in your product/service. You got their emails through contact forms on your website or some ad campaign. So, you have enough information about the lead to categories them.
For example, assume you sell a product that helps the elderly. Using the demographic data, you can easily target people above a certain age. Thus, you are more likely to find an easily converting prospect. The more information you have on your leads, the higher the possibility of arriving at an optimized content.
2. Provide useful content:
Emails are not blogs. You cannot write for pages to prove your product is worth it. Rather, you should find simple ways to convey the message. You cannot expect to have a boost in conversion rates without providing something useful in return. First, you have to create a plan to always stay updated with the current trends. You can also consult marketing experts to identify core areas of your niche.
Secondly, you have to be creative. Unique contents always attract customers. But, it is impossible to be unique at all times. So, you should be unique in the mode you produce your content. Like, adding an interactive quiz/game to convey the features of your product. Designer templates often attract more leads than generic texts-only emails. You can tool this effective email marketing strategy easily by using email automation software. More about that later.
3. Include CTAs and other such elements:
Imagine that you offer excellent info through your emails, but with no links. Here, the only drawback is that the prospect has to search for your product/service on a new tab, through a search engine. Which, to mention, is highly unlikely for a prospect to do. Most people simply lack the time or patience.
To avoid such unresponsive emails, you should try adding interactive elements. Your email must provide options for the lead to perform desirable actions. Like signing up for a newsletter. Or opt for a survey. Let us take a look at some features worth adding to your emails:
- CTA(Call-to-Action). The easiest way to get a lead to visit your website. Make the CTA button as clickable as possible. And be sure to include only one CTA in an email. Multiple CTAs leading to various pages end up confusing the leads.
- Provide links to polls and surveys to gather more useful insights. Offer them rewards and discounts for attending the surveys.
- Provide information on the ways the lead can contact your customer support/ sales team.
4. Create mobile-friendly content:
You might have noticed that some business emails do not open on a mobile device. If it is something important, we will take our time to open it on a browser. But, if it isn’t, we never bother opening it. So, ensure that your email templates are compatible with smaller aspect ratios.
Emails optimized for mobile viewing result in more traffic than those that aren’t. The only way to do that is by adding elements that work well in mobile devices as well as others. Search for responsive templates that are lightweight. Avoid using templates with high graphics. Those with high graphics usually load slower on mobile phones.
5. Use email automation:
Creating personalized content for each customer used to be impossible. But, with the use of marketing tools such as email automation solutions, you can now create custom contents for everyone. When used properly, automation can save a lot of time and improve your conversion rates. Most organizations use automation for welcome emails alone. That isn’t an effective email marketing strategy to follow.
The first step you need to do is to set up your automation procedure to suit your business. Yes, the software comes with pre-built automation tools and pathways. But, spending a little time customizing the workflows improves the efficiency of the overall process.
Choose software that has a personalized journey builder for each of your leads. Thus, you can properly enjoy what automation has to offer. Remember, saving time must not be the only thing automation software does. It must also help you add more revenue to your business.
6. Deliver personalized emails:
As said above, personalized emails tend to attract loyal customers. All you need to do is set up your email automation software to alter content based on the demographic data. A simple way to get a prospect to open your email is to include their name in the subject line/greeting line.
You can also find the opportune time to send certain emails. For example, send a birthday card with a coupon on his/her/their birthday. They are more likely to interact with a brand that sends them relatable emails. Most email automation software comes with behavior tracking tools. By using them, you can understand how the user interacts with your website.
For instance, you can automatically recommend products that the lead is more likely to buy. It is possible only with the use of the right set of tools for monitoring user activity on your website.
7. Use A/B testing to your advantage:
Everything in marketing is a trial and error process. Likewise, you can test your emails and see how they impact your audience. To do that, all you need to have is software that is capable of performing A/B testing.
Consider a situation where you need to find a well-performing email template. Now all you need to do is test them. Using heatmaps and click rates, the software calculates the performance of each template among the leads.
8. Avoid spamming your prospects:
Spamming is usually the result of improper research on the target audience. If you do not want your emails to end up in the trash, you must be gentle with the number of emails you send them. When it comes to email marketing, the more is not always the merrier. This is why it is important to lay plans to deploy emails at the right time to the right audience.
There are many ways in which you can avoid the automatic spam filter from email service platforms. And everything starts with your content. There are trigger words that you can avoid using in your subject line to prevent this from happening. At the end of the day, if you do not pester your leads, they are simply not going to mark you as ‘SPAM’.
9. Reach out to idle leads:
For e-commerce websites, cart abandonment is a major problem. It is mainly because the lead lost interest in your product. Or they simply forgot that you exist. How do we ensure that they stay active? You establish automation procedures to notify leads of their inactivity.
One of the most effective ways that businesses use to retain leads/customers is by offering them rewards. For example, to persuade a lead to convert, you can offer a discount for any purchases made within a certain time. Intriguing your leads with offers is the only way to successfully convert an inactive lead.
10. Avoid automated emails that have no options to respond:
You must opt for an automation service through which you can send emails from a valid email. Not one that goes like firstname.lastname@example.org. By using such emails, you are stopping potential customers from reaching out to you.
You should also add a salesperson’s contact info at the bottom just to ensure that your email has a human touch.
Effective Email Marketing Strategy Conclusion
By following the above-mentioned ideas, you can effectively improve the application of your effective email marketing strategy. All you need is the right content and the tools to approach your future customers.
Guest Blog by PeppyBiz
PeppyBiz is one of the leading SaaS providers in the market offering a wide range of business solutions. Our Email automation software has every tool you ever need to facilitate your email marketing journey. Schedule a free demo today to know more about the tailored services we offer.
Sara is a content writer at PeppyBiz, a platform that allows businesses to grow a list of email subscribers, design and build customized email templates through email marketing software.