Are your email marketing open rates falling? You are not alone. There are many factors involved in this, so let’s look at a few. First people are inundated with emails all the time. I walk away from my computer for 5 minutes and come back to 35 emails. The second is you need to stand out. When I am looking at the 35 emails the first thing I do is delete all the stuff that is irrelevant to me. I come to that conclusion based on the subject line. The third is being mobile ready. Many people check their email from their cell phone. That means your email needs to not only look correctly on a phone but also have easy to click buttons and text that is easy to read.
3 ways to keep email engagement:
- Relevant: The first key to email is sending the right message to the right person at the right time. The better you target your message, the better your response is going to be.
- Content: Stop and consider what you are sending. Just because email is easy and cheap does not mean you need to send every message. If it is not truly important, do not send it.
- Design: Your email should be visually appealing on both a desktop as well as a mobile device. Create the functionality with the recipient in mind.
Keep in mind that email marketing may not be for everyone. You may have customers and prospects that would prefer to engage with you on another channel. Make sure you are able to find that information out and engage with them there. Meeting your customer and prospect needs is key to better results.
By using the 3 elements above as well as addressing the factors of too many emails, bad subject lines and not mobile compatible, you can create email marketing campaigns that recipients want and respond to. Even if you are sending to a smaller list of people, if you are getting a better response from the ones you are sending to then you are doing great.
If you have any questions, call us on San Diego at 619-448-6111 or email firstname.lastname@example.org. We are glad to help!