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Email Marketing

Email Marketing For 2022

2022 is quickly approaching. Have you started your strategic plan for email marketing? There are some things you need to keep in mind as you lay out your plan. In order to get through the clutter of your prospect and client emails, you need to have a good strategy.

Email Marketing Targeting

There are many factors that come into play with email marketing. The key one is list targeting. You need to be sending the right messages to the right people. For 2022 you need to also consider your send times so that they are personalized to when they are wanted. Your top priority is personalization across the board for 2022.

AI For Email Marketing

Next you need to be working with an email platform that has integrated AI. AI helps by optimizing subject lines for clicks and accurately tracking their performance. Then you have the predictive analytics help to determine the nature of future engagement based on past behavior. It also takes the guesswork out of timing your emails, following up, and retargeting by analyzing customers’ browsing habits and preferences. This is really powerful stuff you need to be using in 2022.

Interactive Email Marketing

Then consider creating interactive emails such as surveys gaming and other content or design techniques that require your prospects or customers to interact with your email instead of just reading it. The more active they are the more likely they will buy. As always, these features need to be mobile ready as almost all email is read on mobile devices now.

Short Email Marketing

Keep in mind that short emails work better than long ones. Be concise and confident. Make sure there are links on your landing page to provide more information or FAQ’s if appropriate. A lot of times the landing page is an afterthought, when in reality it is very important. Once they hit the landing page this is where you convert them to make a purchase. Spend time on figuring out the best way to do that.

So, make sure your 2022 plan includes heavy personalization, AI, interactive and concise messaging. Remember, that the most important aspect of every email you send, is to provide the most relevant and helpful offer to each person. The better you do that, the better your email results are going to be. Are you ready to get started? Need help? Call us in San Diego (619) 448-6111 or email info@eyecomm.org. We are glad to help!

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