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Video In Email Marketing

How To Use Video In Email Marketing Effectively?

Are you ready to stand out in the inbox by adding video to your email marketing? Did you know that Wistia, a video software company, found that using video in email led to 300% increase in email click-through rates compared to emails without video? Also, just using the word “video” in your subject lines has been found to increase open rates by 19%, and reduce unsubscribes by 25%! With stats like these, how can you not start using video in email marketing?

So how can you add video video in email marketing effectively?

First you will want to embed a video thumbnail image into your email and then link that to a landing page where the video is. This gives you many options for providing additional information on the landing pages as well as more chances to convert to sales. The reason you do not want to put the video into your actual email is because many email platforms do not support it. It is much more effective to send them to a landing page with the video on it.

Next you will want to make sure that you embed your video after your message. That way you get your point across before they watch the video. Then before sending out your video email be sure to test it as much as possible and on many different devices to ensure that it plays correctly. The length of your video matters, so make sure to keep it at 60 seconds or less.

Ok, now you a ready to compose the email, there are a few ways you can link the video in email marketing.

  1. By far the most popular is a static image with a play button on top of the image. You would link your video to the image, so that when it is clicked on the link takes them to your landing page.
  2. The next most common one is linking the video to a call-to-action button.
  3. The third option is to place the link on text.

If you are able to use option one, we recommend that one. It is easily recognizable as a video that is ready to play. Now, be sure to include the word video in your subject line to drive open rates. Now there are a few things to make sure you avoid when creating these emails with video. First, do not use “Click here” phrases. Do not use the word “Test” in the subject line. Limit the number of exclamation points you use. Finally, this one should not even have to be mentioned anymore, but please do not use all UPPERCASE for your messaging.

Keep in mind that videos can be a great way of boosting the results of your email marketing campaigns. They are engaging and can get your prospects or customers to take action. They also increase your click-through rates. Are you ready to get started adding video to your email marketing? We can help, call us in San Diego at (619) 448-6111 or email info@eyecomm.org. We are glad to help!

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