Order fulfillment refers to the process of getting products or literature to consumers or sales reps. If your business is scaling for the first time, or your growth is testing your ability to correctly fill orders on time, it’s time to create your new fulfillment strategy. As your order volume grows, your order fulfillment gets more intense. The first decision you need to make is how much fulfillment you are capable of handling in-house. If you are getting overwhelmed, it is time to outsource fulfillment.
Direct mail data is the backbone to a great direct mail campaign. It is essential to have clean and accurate data in order to run personalized campaigns. Now days, marketers have access to more data than ever before, but that is not always a good thing. So first we will go over common data problems, then we will discuss what your data should be doing for you.
Social Media Content Ideas that Will Make Your Business Stand Out. Social media presents the opportunity for your business to connect, engage, and build trust with your audience. The one catch is that you’re in constant competition for the attention of busy social media users. Which means that you better be putting out some killer content! Otherwise, the chances that your posts get scrolled right past are high.
Great direct mail marketing execution leads to better response rates. Many marketers are great at generating direct mail ideas, building creative and strategy, but when it comes to execution, they fail. Let’s face it, failure is not an option, so build a great execution plan as you build your creative. We have put together some tips for you.
There are a lot of things to consider when planning email marketing send times. It can greatly depend on who you are sending to as well as what you are sending. There are differences between B2B and B2C emails. In general, the highest open rates are at 10 AM, and 1 PM, and then a spike near 6 PM. People are mostly opening and reading through emails in the middle of the week.
Direct mail has been around for a very long time. Therefore, we often see mail pieces that are boring or left unchanged for years. If you continue to send the same old pieces you have been mailing over and over you will see a drop in your response rates. You must create new, fresh, engaging and creative direct mail pieces to get the results you need. Many times, we get the following question: “Why should I continue to mail with all the other channel options?” The simple answer is because it works!
Social media marketing automation is changing the way businesses communicate with their clients at every level, from customer service to social media management. The biggest concern over automation was that it would destroy personalization, but the reality is quite different. Small business owners can benefit from marketing automation, just like big corporations. There are many variations of marketing automation that can help businesses grow. Here we’ll show you some of the ways SMBs can benefit from marketing automation.
You may wish to call me crazy, but I look forward to getting my mail. Since I work with direct mail all the time, I like to see what others are doing. Of course, I am super critical of what I receive; looking at the condition it is in, if there is personalization, if there are errors and if it captures my attention. Every year I expect the mail people send to get better, however I am often disappointed. As marketers we need to do better! Have you been keeping an eye on your mailbox? What worked on you? I keep a stash of the ones that worked on me for reference on client projects. Let’s look at a couple of great ones.
How to use QR codes. QR codes have recently gained in popularity as an easy way to provide a contactless way to get information. They are used frequently now for menus and much more. QR codes give you the ability to connect online content with offline materials such as business cards, direct mail, posters and so much more. Don’t forget that they can also be used for payments. They are very versatile and can boost engagement.
USPS 2021 Postage Rate Increase is coming! Expect postage rates to increase on January 24, 2021. For the most part they are modest increases. On October 9, 2020 the USPS filed direct mail postage rate increases with the Postal Regulatory Commission. We expect the PRC to approve the rates in November. Get your rate chart now!