Direct mail marketing works best when you send the right message to the right person. Ideally you want your message to get the recipient to buy from you quickly. The most common marketing tactic is manipulation. However you do have other choices that may help you increase your results.
Email marketing can be tough. You need to avoid the spam folder, get opened and generate clicks that become sales. So how can you increase your open and click through rates? There are many ways to increase both, this is by no means a complete list of tips, but we have put together the top 7 tips here for your reference.
In 2019 let’s spice up your direct mail with Augmented Reality. What is augmented reality? (AR) is, as defined by Webster; an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device such as a smartphone camera. What does that mean for your direct mail? It means that you can make your direct mail marketing come to life! Your customers and prospects can scan you mail piece with a mobile device and launch things like a video, animation, 3D interactive images and so much more.
Now that we are almost half way into the new year, you should have had time to see how your 2019 social media marketing plan is working so far. Hopefully you are seeing great results. At this point though, you may be ready to make a few tweaks. With that in mind here are some tips to give your social media marketing a jump start.
Words have the power to inspire, empower and create desire. Direct mail marketing is especially vulnerable to a bad choice of words. The visual design catches their eye but if the words do not convince them to take action, you will not get the desired response.
The way your materials are packed into boxes on your fulfillment orders really matters. It can be the difference between damaged goods and a great delivery experience. Your customers, sales reps and others need their items to arrive in a usable state. You not only need to keep your items safe, but you need to insure the box makes it to its destination.
In our last post we discussed layout, if you missed it go check it out now. We now turn our focus to the next section with color and images. These are important choices in direct mail design.
The companies that have recognized the power of mobile are able to drive deeper, more meaningful connections with their customers and prospects.
Email marketing has remained a popular and effective tool to expand audience reach, convert to paying customers, and significantly increase ROI.
Direct mail design can be broken up into 3 segments, layout, color/images and copy. First we will address the layout to get the best results.