There are many, many times when we get asked, “Is sending a letter better?” With the fast paced world now, many people are worried that a letter will go unread, so sending a postcard would be better. Here I will attempt to answer that question, beyond just, “Well…that depends.” So let’s take the time to examine letters and self-mailers/postcards, keeping in mind that there really is the option that it may depend.
In today’s digital landscape, optimizing your website to become mobile-friendly isn’t a indulgence; it’s a necessary component of how your overall digital strategy works. Considering the fact that smartphones and tablets now account for more than half of all internet...
In today’s digital landscape, the ideal marketing tool can help you reach an unlimited number of people anytime, anywhere in the world with a message that targets them individually. Luckily for competing organizations, this communication method exists in the model of email marketing. When sending emails to subscribers, you gain the ability to connect with potential clients or customers in a way that would have been much more difficult with traditional methods.
People spend more than 5 hours per day on average using a mobile device; which makes a great way to market to your customers and prospects. To get the most out of mobile marketing you need to do research, then strategically plan how to integrate mobile into your overall marketing efforts. There are many statistics that can help you get a better understanding of what is happening with mobile.
How effective was your last direct mail marketing campaign? That’s the question that you need to answer in order to make the most of your direct mail marketing. Focusing on what works best and spending your budget in the most effective way is key to better direct mail. Before you launch your next direct mail campaign, set a system in place that will allow you to track the results.
In case you’re an Instagram user you know the custom of checking your most recent video post for perspectives. Your number of perspectives is an image of your status. In the event that you have numerous preferences, it’s a sign to others that your video merits viewing. So those numbers must ascension.
Spam filters are the bane of everyone using email marketing. You don’t want to waste your time, effort and money. There are many reasons why your emails could end up in your subscribers’ spam folder. The most common reason is that spam words were used in the email. Keep in mind that you need to watch both your subject line and body copy language. So what words should you avoid?
Before we really get started let’s define what personalization in direct mail is. It is more than just putting the name and address on the piece. In 2019, even just adding dear name or just a name is no longer the best way to personalize your direct mail. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.
When you think about marketing, you probably think about all the different ways that you reach out to customers. And that’s great—you should be reaching out to people through email and in person and on your website and on social media. But have you thought about how you integrate those experiences to help you maximize your marketing? Many companies have not.
You may think that social media is pretty straight forward, however really good social media marketing uses psychology. Before campaign creation can start you need to take the time to dig deeper into your followers. Psychology is the scientific study of the human mind and its functions, especially those affecting behavior in a given context. So, if we want to create social media that people can’t help but respond to, we need to get into their minds.