The best way to get attention and drive response with direct mail for the holidays is to have some creative fun with it! If you are not currently being extra creative with your direct mail pieces during the massive influx of advertising mail this time of year, you are missing out on a huge opportunity.
Social media customer service is extremely important. Did you know that 70% of tweets to brands go unanswered? Why should that matter to you? They are your prospects and customers who have questions or issues. If you respond and resolve them you are the hero and get the business. Social media channels are open so that people can create discussions and interact with you as well as each other. This means that anyone who is looking will see when you respond or if you ignore comments. They are less likely to buy from a company that does not respond to complaints.
Yes! Funny direct mail drives results. Some marketers are worried about offending someone, but you can be funny without being offensive. When you want to use humor, you will want to get a really good idea of who your customers and targets are to find humor that fits them. Stay away from hot button subjects like religion and politics. Humor is a great way to engage people and get them to share, when you do it correctly. So what are the best ways to add humor to your direct mail?
No matter alone or with an experienced eCommerce SEO agency, you need to work hard for bringing customers to your website. You put many endeavours on the overall process to overcome the challenges of SEO. Everything has become so “digital” that you can hardly have a business success without the online world. It opens new opportunities for you, as you have a chance to attract millions of people to your business.
A very important key to fulfillment customer satisfaction is managing shipping expectations. Since shipping is expensive and can differ widely in deliverability it is important to address individual shipping expectations at the time an order is placed. When you effectively meet their expectations you can expect more repeat business, faster client conversions and better opportunities for upselling.
For the past several years, direct mail has wrongly been targeted as being old school or past its prime. However, reality is far from that. Direct mail response is actually on the rise and has the best response rate out of all the channels. Your customers and prospects enjoy getting direct mail that is applicable to them. Yes, even millennials like to get mail.
Mobile marketing has a variety of options and serves a number of purposes. People want what they want, when they want it, and now they can actually get it! Mobile marketing is a great way to give your customers and prospects what they want. In fact, the capabilities of mobile are uniquely positioned to deliver on personalized, real-time expectations. Are you meeting the wants and needs of your customers and prospects in the mobile space?
The key to the most effective direct mail is perspective. Since perspective is a particular attitude toward or way of regarding something; a point of view, this is very applicable to direct mail. Why is this so important in direct mail marketing? Knowing your audience and how they will perceive your message can make or break your ROI. Many marketers spend all their time focused on the list and the creative, leaving the messaging as an afterthought. This does not work. All three components work together to get you top results with direct mail. So, how can you create better messaging?
Before we really get started let’s define what personalization in email marketing is. It is more than just putting the name on the dear line. In 2019, just a name is no longer the best way to personalize your email. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.
Even though direct mail has the highest response rate of any marketing channel it can get even better. By using direct mail in conjunction with mail tracking, call tracking, social media ads and Google follow-up ads you can drastically increase your response rates. How you say? Did you know that 90% of people interested in your product or service will visit your website first before calling? Then 96% of those visitors will leave without taking an action. You can still convert them with SmartMail. Let’s look at how this works.