Mobile Marketing: Are You Over Thinking It?

Mobile Marketing Can Be Easy Sometimes marketers focus on the most difficult aspects of a channel, rather than breaking it down and trying a little bit at a time. Mobile marketing falls into this category for many people. Getting overwhelmed by all the complicated...

Direct Mail Money Saving Ideas

Direct Mail Marketing is not as expensive as some marketers think. Most marketers think of direct mail as expensive, so they can’t afford it. Email and digital marketing are cheap, easy and provides instant results.

3 Key Points To Multi-Channel Marketing

Since multi-channel marketing is powerful, many marketers are wondering what they could be doing differently to gain a bigger advantage. One of the most common combinations is direct mail and email, but now there are so many other choices you could be missing out on.

Why Are Direct Mail Self-Mailers So Complicated?

Direct mail marketing is great as long as you know what you are doing. Many times a direct mail self-mailer design element causes a mailing to go at a higher rate of postage. This can be frustrating as well as expensive. In order to help you stay away from potential issues here are some things to keep in mind as you are preparing a mailing campaign.