The best part about direct mail is its ability to be kept until your prospect or customer is ready to act. However, if you create a mail piece that is not memorable, they are less likely to recall it when needed. How often do your direct mail results end up not meeting your expectations? Does your direct mail resonate with your prospects and customers or fall flat? Do they understand and remember what you said? If not, you have a big problem. In order to avoid this you need to be creating direct mail that resonates. Let’s take a look at what you can do to reach your maximum potential to get great direct mail results!
Many marketers face a big challenge in reaching complex audiences. You must create email marketing segmentation campaigns for a variety of prospects and current customers. Since each of these audiences has unique needs for customized messaging segmentation is a must. Segmentation provides the details necessary to write emails that resonate with people. By creating subgroups, you’re able to gain a better understanding of their unique needs. This information allows you to create personalized messaging that readers find meaningful. So, what is the best way to segment?
Now is the time to take a look at all your data and make sure it is accurate. You do not want to send the wrong offer to the wrong person. In this heavily digital world, marketers have access to more data than ever before, which could be great or disastrous. Which has it been for you? Let’s take a look at some common data problems and ways to avoid them. Then we will look at the great things data can do for your direct mail!
Social media marketing is a must for business. With the vast amount of posts, it’s no wonder that there will be mistakes. You can cut down on their impact by knowing what others have done wrong and avoiding it. So, with that in mind we have put together the 5 most common social media marketing mistakes for your review.
What a crazy year we are having! Somehow the holidays are approaching already, are you ready? As you start to plan out your holiday direct mail campaigns you should be considering how to spice them up for this year. Both customers and prospects are on the lookout for great deals during the holidays, so now is the time to get started planning yours. Staying ahead of your competition is important this time of the year. Are you ready to get started?
How to Create Fun Mobile Marketing Did you know that the majority of people check their phone as much as 58 times a day? Mobile marketing is the best way to reach them quickly. There is no reason why you can’t create fun mobile marketing that drives sales. Stand out...
5 Direct Mail Blunders To Avoid For the last 29 years we have worked with customers to send really good direct mail. Of course, during that time there have been some bombs for many different reasons. We have learned much more from the bombs than the great ones....
Over time our approach to email marketing subscriber growth needs to change or else our numbers dwindle. As a marketer, you know that your email list is your ticket to building brand awareness and converting leads to paying customers. To maintain your customer flow, you need to continuously feed new potential leads into the cycle by getting them to subscribe to your email messages.
Direct mail is a powerful tool in Marketers back pockets. Many marketers have forgotten the gift of direct mail and what it can do to their ROI. Are you one of them? With so many channel options and a focus on a more digital strategy it is not really so surprising that direct mail is left in the pocket. You look at the cost of postage alone and it can be a real turn off. However, if you are not using direct mail you are missing out! Why you say?
So many times businesses under estimate the power of social media marketing, do not be one of them! In 2020, you better be on social media. It now creeps into all aspects of our lives. Our customers and prospects are using social media on a daily basis so we need to be there too. Social media is all about engagement. The more you are able to engage with your customers and prospects the more connected they feel to your business and the more they buy. Not only that, but they tell their friends about you by sharing posts and information.