Did you know that according to a report from Forrester’s Retail Wave, smartphones contributed retail purchases of USD $1 trillion in the US in 2018? Imagine what it will be in 2019. Are you prepared? Your customers and prospects expect an easy mobile purchase experience, are you currently providing that? So how can you drive more mobile marketing response?
Your social channels are one of the first touch points for your customers. Facebook, Instagram, Twitter, LinkedIn, and other sites are all great tools to reach new customers, unite your communities, and engage your audience.
But there is no secret to social success; to perfect your social strategy, you have to do a lot of testing and measuring to find out what works and what doesn’t. Even the best Facebook advertising agencies go through the same process.
Over the last 28 years, I have seen a lot of good direct mail and a lot of mistakes. Sometimes they have been sad, like when a nonprofit had the wrong return address on their courtesy reply envelopes. They did not get any of the donation checks delivered to them. Other times, they been really funny. Like the time when a wrong phone number was put on the mail piece so when recipients called it they reached a sex hotline. That was pretty funny. The worst mistakes are the ones that cost you the most money, so learning what not to do can really help.
Have you started on your holiday email marketing strategy yet? Don’t wait any longer! For many marketers, the holiday period is busy and drives most of the profit in the year. So if you don’t get your marketing right for the holidays, then you could be in real trouble. Check out these top 3 tips for your holiday emails.
Throughout the past few years, video content has become the best tool for modern marketers to use to enhance their business. With the viewer count of cable TV is experiencing a slow but steady decline, companies and businesses have had to take their advertisements and products on the internet. In this infographic, we are going to dive deeper into the matter and find out what exactly distinguishes modern video marketing from other types of online advertisements and how it contributes to the growth of a business.
On October 9, 2019 the USPS filed direct mail postage rate increases with the Postal Regulatory Commission. They are requesting a postage increase to go into effect on January 26, 2020. So what does that mean for you?
Are you taking full advantage of social media marketing? Could you have better results? Your customers and prospects are there. In fact, Facebook has 2.41 billion monthly active users as of the second quarter of 2019, Twitter has 126 million daily users, Instagram has 500 million daily active users and Snapchat has 13 million daily active users. So why isn’t your business spending more time on social media? Maybe it’s because you don’t know how to use it to your advantage.
Many marketers find direct mail to be a complicated and intimidating marketing channel, especially if they are not familiar with it or have encountered problems in previous campaigns. Don’t let that stop you from using direct mail. According to a PFL study, 52 percent of marketers report a moderate to major improvement in campaign performance when direct mail is one of the channels. We have created a set of common questions and concerns about direct mail, that can help you not only avoid issues but have confidence that your direct mail will provide you a good ROI.
If your website has lots of errors or is slow to load then this can cause the page to not index. There are many other issues that lower your SEO score. Check them out and how to fix them now.
If you have been using mobile marketing for a while or are just getting started you may need some ideas to get your creativity flowing to create a great mobile campaign. Text messaging needs to have value for your prospects and customers or else they will unsubscribe. What have you done to provide value lately? Sometimes it’s hard to come up with new text message marketing campaign ideas. Here are three options you can try.