Words have the power to inspire, empower and create desire. Direct mail marketing is especially vulnerable to a bad choice of words. The visual design catches their eye but if the words do not convince them to take action, you will not get the desired response.
The way your materials are packed into boxes on your fulfillment orders really matters. It can be the difference between damaged goods and a great delivery experience. Your customers, sales reps and others need their items to arrive in a usable state. You not only need to keep your items safe, but you need to insure the box makes it to its destination.
In our last post we discussed layout, if you missed it go check it out now. We now turn our focus to the next section with color and images. These are important choices in direct mail design.
The companies that have recognized the power of mobile are able to drive deeper, more meaningful connections with their customers and prospects.
Email marketing has remained a popular and effective tool to expand audience reach, convert to paying customers, and significantly increase ROI.
Direct mail design can be broken up into 3 segments, layout, color/images and copy. First we will address the layout to get the best results.
There are things you can do to increase your email marketing results for 2019. Let’s look at some different ways to achieve your desired results.
In 2019 it is more important than ever to find and cultivate the right customers. Direct mail is a great way to do that.
Many times as we talk to customers, they question the effectiveness of Facebook ads for B2B marketing. Question no more, your customers and prospective customers are on Facebook. The fact that Facebook offers some of the most powerful, innovative and advanced ad targeting, means you need to harness this power. They even present it in a way that makes it easy for marketers to use.
Done well, lead nurturing can lead to not only increased conversion rates and brand awareness, but more details about those potential customers, which can help you use your data to better figure them out.