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Trade Show Fulfillment Tips

Trade show fulfillment should be seamless, but many times it is very chaotic! Having a good plan in place well in advance will help you make sure everything is in place and give you peace of mind. So what are some steps you can take today? Ideally you are starting to plan a year in advance, if not you will have some catching up to do.

How To Create Effective Facebook Ads

Many times marketers create Facebook ads that do not meet ROI expectations. There can be many reasons for this such as poor image choice, bad offer or even the wrong audience. There are best practices to follow in order to help you make better choices. The first is to choose appealing images that grab attention and relate to your offer. Second make sure your offer is relevant to your audience, Facebook has many options on selecting the right people. Third is a clear and compelling call to action. Now even when you follow these, you may not reach your goals so there are other factors to consider in creating your ad.

Do Direct Mail Marketing Letters Work?

There are many, many times when we get asked, “Is sending a letter better?” With the fast paced world now, many people are worried that a letter will go unread, so sending a postcard would be better. Here I will attempt to answer that question, beyond just, “Well…that depends.” So let’s take the time to examine letters and self-mailers/postcards, keeping in mind that there really is the option that it may depend.

The Crucial Importance of Mobile Optimization

In today’s digital landscape, optimizing your website to become mobile-friendly isn’t a indulgence; it’s a necessary component of how your overall digital strategy works. Considering the fact that smartphones and tablets now account for more than half of all internet...

Tips For Establishing Effective Email Marketing Practices

In today’s digital landscape, the ideal marketing tool can help you reach an unlimited number of people anytime, anywhere in the world with a message that targets them individually. Luckily for competing organizations, this communication method exists in the model of email marketing. When sending emails to subscribers, you gain the ability to connect with potential clients or customers in a way that would have been much more difficult with traditional methods.

How Mobile Marketing Can Make An Impact

People spend more than 5 hours per day on average using a mobile device; which makes a great way to market to your customers and prospects. To get the most out of mobile marketing you need to do research, then strategically plan how to integrate mobile into your overall marketing efforts. There are many statistics that can help you get a better understanding of what is happening with mobile.

How To Track Your Direct Mail Results

How effective was your last direct mail marketing campaign? That’s the question that you need to answer in order to make the most of your direct mail marketing. Focusing on what works best and spending your budget in the most effective way is key to better direct mail. Before you launch your next direct mail campaign, set a system in place that will allow you to track the results.

The Ultimate Secret Of “INSTAGRAM” Views

In case you’re an Instagram user you know the custom of checking your most recent video post for perspectives. Your number of perspectives is an image of your status. In the event that you have numerous preferences, it’s a sign to others that your video merits viewing. So those numbers must ascension.

Avoid Email Marketing Spam Filters

Spam filters are the bane of everyone using email marketing. You don’t want to waste your time, effort and money. There are many reasons why your emails could end up in your subscribers’ spam folder. The most common reason is that spam words were used in the email. Keep in mind that you need to watch both your subject line and body copy language. So what words should you avoid?

Why Personalization Matters in Direct Mail

Before we really get started let’s define what personalization in direct mail is. It is more than just putting the name and address on the piece. In 2019, even just adding dear name or just a name is no longer the best way to personalize your direct mail. Don’t get me wrong, you still need to have the name, but you can get so much more creative than that now. So don’t just stop there, get more personal with offers, images, landing pages and more.